Behavior coding, or behavioral coding, is a research method for evaluating questionnaire design and survey interviewer performance and interaction.
Standardized codes are assigned to overt interviewer and/or respondent behaviors during the question and answer sequence in the survey interview, such as when the respondent asks for clarifications.[3][4] The coding scheme is developed based on the research objective, but usually includes data collection-related variables such as question wording and interviewer styles.[5] The coding is done using audio recordings of the interview, written transcripts of audio recordings, or via automated text analysis. Live interview coding is less practiced.[3]
 | This sociology-related article is a stub. You can help Wikipedia by expanding it. |
