Betty Bossi is a Swiss cookbook publisher.[1] The Betty Bossi brand published various cookbooks and newsletters, and sponsored various cooking contests.[2] Shirley Eu-Wong, author of Culture shock!: Switzerland, mentioned that Betty Bossi's "recipe booklets can be found in almost any Swiss-Romande kitchen cabinet."[3] The brand is operated by Betty Bossi AG/Betty Bossi SA, headquartered in Zurich,[4][5] which is owned by the Coop group.
The name originates from "Betty Bossi", a fictional character created in the mid-1950s, taking inspiration from Betty Crocker.[1] Gary Genosko, author of "Better than butter: Margarine and simulation," said that the character "Betty Bossi" was "a kind of Franco-Swiss Betty Crocker".[2] Bossi was said to be the inventor of "tartines," a bread-and-butter snack.[2]
For a period of time around 2003, Swiss International Air Lines offered a buy on board service in economy class on European flights generally 70 minutes or longer, with menu items from Betty Bossi.[6]
In 2012 the company was purchased outright by Coop, which had previously taken a 50% stake in 2001.[7]
After its initial investment Coop launched a range of Betty Bossi-branded convenience foods in its stores, which as of 2018 had expanded to around 1,400 lines.[8]
Genosko, Gary. "Better than butter: Margarine and simulation." - in Clarke, David B., Marcus A. Doel, William Merrin, and Richard G. Smith (editors). Jean Baudrillard: Fatal Theories. Routledge, 2009. ISBN1134040717, 9781134040711. Available on Google Books.
Food
