The trailer of the series was presented as Betty in NY, during the Telemundo's upfronts for the 2018–2019 television season.[5] The start of production was announced on 27 November 2018.[6] It premiered on 6 February 2019 and ended on 12 August 2019.[7][8]
The series revolves around Beatriz Aurora Rincón Lozano, an intelligent and capable young Mexican woman who lives in New York City who goes after her dreams, overcoming prejudices in a world where image is everything. After suffering six months of rejection in all jobs that she applies due to her lack of physical attractiveness, Betty decides to accept a job far below her abilities. Thus, after entering the sophisticated fashion company V&M Fashion, she becomes the personal secretary of the company president. Although she is ridiculed and humiliated on a daily basis for being completely lacking in style, Betty is more than willing to not be defeated in this ruthless war of appearances. While she is extremely competent and has great plans for personal growth, none of her many qualities will be able to help Betty find true love.
A young Mexican woman named Beatriz Aurora Rincón living in New York City has proposed to get a job thanks to her university degrees and all her experience in 5 languages; but because she lacks beauty this woman is rejected in multiple job interviews, and for that reason she makes the decision to apply for a job below her qualifications, thus reaching the well-known fashion company V & M Fashion; where despite being ridiculed and humiliated by her appearance, Betty is more than willing to not be defeated by her co-workers.
After assuming the position of company president, Armando learns that Patricia will be his new assistant; but because she is the best friend of his fiancée Armando tries to avoid that she occupies that position and in his attempt to get a new secretary, he knows Miss Beatriz Rincón; who to his surprise was the person who helped him so that Marcela did not realize that he was with one of the models in the bathroom of his company. After meeting the candidates of the presidential assistant, Roberto proposes to his son that they hire them for a trial period and when they finish they decide which of the two is the best to occupy the post. Elsewhere, Daniel learns that the business plan report that Armando wants to carry out could lead the company to a bankruptcy within the next six months.
For the next meeting, Armando asks Betty to fix his business plan. She takes advantage of the moment and suggests Patricia do it as revenge. Ricardo has a night of passion.
After being successful in the meeting, Daniel is impressed with Betty's abilities. He makes a proposal that anyone, in her place, would never reject. Armando is restless.
Armando Mendoza is very happy with Betty's good work and wants to show her how much he appreciates her. She gets excited, because nobody has ever treated her so well. Hugo introduces his boyfriend.
Armando is in serious trouble. To avoid his end in the company, he asks Betty to do a dirty job, which goes against her professional and personal ethics.
Armando knows that Daniel is behind the damage of Betty's computer, to get data from the company. Now, he wants to know who his accomplice is. Demetrio is fired from his job.
Massuh offers Betty five million dollars, if V&M invests in his company. She knows that her family situation is serious and she needs that money, but her conscience does not leave her alone.
Armando wants to get V&M ahead anyway possible. He bets all his trust in Betty to form a parallel company in case the next collection fails. Betty has dreams of Armando.
Armando launches his first luxury collection with very low quality fabrics, thinking that nobody would notice. But things go out of his control. Daniel receives good news.
While all V&M executives go to Miami, Armando leaves Betty in charge of the company. Marcela humiliates her and makes it clear what her place is. Hugo returns to his workshop.
Betty’s first day as boss turns into chaos. Without alternatives, she is forced to make an important decision that endangers the fate of V&M. Ricardo gets in trouble.
Betty has a strong pain in her soul, when she sees Marcela and Armando kissing on TV. Ricardo realizes her discomfort and discovers her great secret. Aura María and Patricia fight.
Betty is madly in love with Armando. To get him out of her head and her heart, she agrees to go out to a nightclub with Aura María and two friends, but the date ends badly.
After Hugo creates the new collection, it's up to Armando to fulfill his part of the deal. He goes to Hugo's bachelor party dressed in drag and debuts as "Cookie Glam".
For Betty, it's not one of her best days. Hugo declares war on her and Marcela despises her. Her only relief is a picture of her with Armando, although her illusion vanishes.
Without listening to Betty, Armando and Ricardo let themselves be carried away by their impulses. With a lot of money in between, they negotiate with a stranger and do not know what awaits them. Patricia has a twin.
With so many errors from Armando, Betty can not take it anymore, she feels betrayed and deceived. She faces him and makes a decision that will impress him. Hugo discovers Fabio with a woman.
Armando's life without Betty is chaotic, after she leaves V&M. He resigns himself and decides to hand over the presidency, but only a miracle can change things.
Vanessa Palacios, the most beautiful woman on the planet, arrives at V&M and sets her eyes on Armando, who falls at her feet. Meanwhile, Marcela and Betty get jealous of her. Ricardo is upset.
In a restaurant, Armando is carried away by the charms of Vanessa, she kisses him and he does not stop her. The situation becomes tense, when Marcela and Betty appear.
After the successful fashion show, Vanessa waits for Armando in his office to receive her payment. Marcela gets jealous and searches everywhere for him. Sofía takes revenge on Jenny.
Finally, Armando opens his eyes to know that Betty is in love with him. Admitting it leads him to think about her all the time, to such a point, that he has a dream very difficult to assimilate.
Demetrio, Betty's father goes to V&M to question Armando about his daughter's responsibility for managing so much of BAR Fashions money. He is afraid that they are taking advantage of her.
Bertha accompanies Patricia to the hospital, after she has a strong fall at work. She decides to get even with her when she finds out that she faked her pregnancy. Hugo's apartment is robbed.
In the midst of a board of directors meeting, Betty's lawyers appear at V&M to impound the company. She and Armando must give explanations. Bertha corners Patricia.
The night of the fashion show, Betty gets nervous when Sofía asks if she is in love with Armando, after noticing her suffering. Patricia causes a confrontation between Daniel and Ricardo.
The gossip that Betty is in love with a strong young man is spread throughout the company. Armando and Ricardo get paranoid and fear the worst. Patricia threatens Daniel.
Nicolás appears at V&M to make it clear that no one can doubt his honesty. Armando and Ricardo give him alcohol so he can talk about his relationship with Betty.
Betty, excited, counts the minutes to see Armando alone, but a last minute warning changes the course of the night. Ricardo sees Marcela in her undergarments.
After Armando stood her up, Betty is very hurt. He does his best to apologize to her, but it's too late. The company can not pay the payroll of the employees.
Betty wants to look beautiful for Armando and goes to a beauty salon. When she arrives at V&M she leaves everyone with their mouths open. Jenny provokes Sofía. Daniel has a plan up his sleeve.
Everyone at V&M finds out that Betty's millionaire boyfriend invited the Pelotón to an expensive restaurant. Armando can not bear that believe that it was Nicolás and not him. Marcela receives Daniel's proposal.
Betty is not willing to play the role of the lover and wants to end the relationship with Armando. He only has one solution to regain her. Bertha seeks evidence against her husband.
Betty gets excited by an erotic book that Aura María lends her and has thoughts full of sensuality with Armando. Nicolás sends a gift to Patricia. Bertha receives a surprise.
Marcela finds a love poem on Armando's desk. Now she is sure that her fiancé has another woman in V&M. Like crazy, Marcela tries to discover who it is. Betty celebrates her birthday.
Marcela is behind the footsteps of Armando's lover and together with Patricia they disguise themselves and follow him to unmask them. Betty receives a sexy birthday gift.
Betty and Armando enjoy the passion and hope to have an unforgettable stay. Armando takes the surprise of his life with Betty's attitude, at the height of the night.
Armando is marked, after having a passionate night with Betty. He enters a crisis and fights against his true feelings. Patricia appears at the Rincón house.
Julia suspects that her daughter has an affair with her boss. To leave doubts, she corners Betty and ask if she is in love with Armando. A compromising photo comes out on social networks.
Because of Marcela, V&M loses a golden opportunity, when she bursts out of jealousy, with an important model, accusing her of wanting to take Armando away. Betty demands an explanation.
Despised by Armando, Marcela invites Ricardo to a bar to drown her sorrows. They both end the night in her apartment. Betty has a plan to save the business with Thompson.
Ricardo passes the limits and betrays his best friend. Now, he can not control everything he feels and must hide in front of the people he wants. The Pelotón harasses and threatens Patricia.
Marcela is fed up with all of Armando's excuses and feels that he does not give her her place. She threatens to cancel the wedding, if he travels to Miami with Fiorella and Betty. Hugo hires Romina.
In Miami, Hugo sees Armando, at night, entering Betty's room, in Thompson's mansion. The passion between Ricardo and Marcela is lit again. Inesita surprises Fabio.
Armando knows that Daniel comes with everything to get him out of the way. Desperate, he looks for Marcela to find a way out, but she suffers a faint. Julia finds Betty's contraceptives.
At the hospital, Ricardo blames Armando for hurting Marcela. His friend is terrified with what he concludes. Sofía and Efraín face each other in court.
Marcela returns to V&M and although she does not want to be tempted, she ends up having a passionate kiss with Ricardo. Somebody sees them. Armando discovers Daniel's secret.
Marcela thinks that Armando does not comply in bed because of his lover. She knows that Betty can tell her who she is and she manages to make her talk. Mariana and Sandra uncover a secret.
Catalina, secretly, observes Betty and Armando in a compromising situation. To leave doubts, she asks him if he has a relationship with his assistant. Mariana sees Betty's future.
Marcela knows that Armando is no longer the same. Tired of his games, she has time to think and decide if she wants to continue with the wedding. Catalina questions Betty about her romance.
Betty's world falls apart when she sees a video that exposes her platonic love. Her anger leads her to destroy her fantasy. Armando searches everywhere for her.
When discovering that her friend was a scapegoat, Nicolás, indignant, elaborates a plan of revenge. He urges Betty to counterattack and so, give Armando his due. Patricia makes a fool of herself.
In the midst of her pain, Betty hides from Armando that she is aware of his dirty game. He, without waiting for it, receives the first blow and is stunned. Daniel has a new spy in V&M.
Willing to not follow a life of deceptions, Armando reveals to his best friend that he is going to cancel the wedding with Marcela and make public his true motives. Nicolás' dream comes true.
Ricardo panics because of the decision of his best friend and causes Betty to fall into a trap with the aim of ridiculing her publicly. María Lucía returns to New York.
For fear of losing Betty's love, Armando is filled with courage and decides to face Marcela with the purpose of putting an end to his engagement. Something unexpected happens.
Margarita wants to know at all costs who her son's lover is and get her out of the way. To achieve this, she looks for the only person who knows everything about him.
When visiting Inesita in the hospital, Armando and Nicolás cross paths and the fury of both explodes, without caring about the place on those who observe them.
Patricia finds an essential clue, which will help Daniel to uncover the true face of V&M. Armando apologizes to Betty. Cindy gets the proof that Ricardo needs.
Armando looks for Betty, desperate and assures her that he loves her and never lied to her. But, it's too late. Marcela wants to ally with Daniel. Margarita discovers who the love of her son is.
Betty leaves everything behind and arrives in Miami to restart her life. Before starting to work with Catalina, she confesses that she is to blame for Marcela's cancellation of her wedding.
Roberto makes a great proposal to Nicolás that he will not be able to refuse. But if he does not accept, he threatens to send him to jail, along with Betty. Armando wants to clean the name of the woman he loves.
Marcela wants Armando to feel the same pain that she has in her heart and confesses that she was cheated on him with his best friend. Betty is surprised to meet Joaquín de Quiróz.
The partners accuse Betty of bringing V&M to bankruptcy and demand that she respond with her own money to save the company. Armando defends her at all costs. Betty receives an unexpected visit.
Rumor has it that Betty ran away with her family. Now, everyone wants to discover her whereabouts. In desperation, Armando hires a private detective to find her.
Upon learning that he committed a crime, Daniel goes to great lengths to eliminate the evidence against him. But, his secret is discovered. Nicolás becomes the most powerful person of V&M.
The private detective takes pictures of Betty, while she and Joaquín enjoy the beaches of Miami. Armando sees the images and can not believe it. Ricardo interferes in a fight.
Armando arrives in Miami determined to recover Betty, he discovers that there is another man who is trying to win her heart and that makes him lose control.
Armando does not give up, he is determined to fight to win back Betty, even if he has to face the person who stands between him and the love of his life.
Marcela asks Armando for another opportunity. But after he talks to her with total honesty, she loses her temper. Joaquín surprises Betty at the opening of his store.
Marcela is devastated after knowing that Armando no longer loves her and that he left her for an ugly woman. To stop suffering she takes a drastic decision. Betty renews her wardrobe.
When discovering the fraud of his daughter in V&M, Demetrio feels deeply disappointed and asks explanations to Betty. Marcela continues to manipulate Armando.
After the lawyer informs him that they are close to losing the company, Roberto has no alternative but to look for the only person who can help him get V&M out of bankruptcy.
Armando appears at Betty's house to ask her to forgive him and to accept the presidency. She tries to despise him, but a sweet embrace makes her change.
Marcela infuriates and quits V&M knowing that the person who stole Armando's love will be the new president. Betty confronts her and makes a promise in exchange for her staying.
Armando confirms that Daniel is behind the theft of Hugo's collection and cannot contain his anger. Hugo's world collapses upon discovering Fabio and Romina's deception.
Daniel is shot when he argues with Armando in Central Park. In the hospital, when out of danger, he gives the name of the only person who wants him dead.
Armando manages to read Betty's diary, where she narrates the sorrows and joys she lived by his side. He is determined to fight for her, but he will have to face a new challenge.
Armando's threat is not enough for Joaquín to desist in his conquest for Betty. Joaquín makes it clear that he does not intend to separate himself from the woman who inspires him.
Armando can't stand the pain he feels in his soul and to relieve his spite he goes to a bar with Giovanni and Nicolás. There, they get drunk and look for problems.
Betty is about to lower her guard, but discovers that Armando has made an unforgivable mistake and makes a decision that will make him deeply regret his acts.
Hearing that Betty no longer loves him and that she has decided to continue with her life, Armando understands that nobody will love him like Marcela and asks her for marriage again.
Marcela mistreats Ricardo and tells him that he will never be like Armando. Fed up with everyone at V&M, he decides to follow Malú's advice and acts behind the backs of others.
Armando arrives just in time to prevent Ricardo from raping Marcela. The two hit each other and, in the middle of the fight, Ricardo yells that Marcela was his lover.
The cast reunites to tell their experience in the production. Elyfer Torres shares how her character, Betty, changed her life and performs "Aquí está mi Amor", love song from the series.