 | |
| Company type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1945; 79 years ago (1945) |
| Founder | Anton Arnsteiner |
| Headquarters | , |
| Products | Skis, backpacks, ski bags |
| Parent | Tecnica Group |
| Website | blizzard-tecnica.com |
Blizzard is an Austrian sports equipment company, based in Mittersill, Salzburg, Austria. Blizzard is currently a division of the Italian Tecnica Group S.p.A. and is specialized in the manufacturing of alpine skiing equipment, more specifically skis and accessories (backpacks, ski bags).
Blizzard was established in 1945 by Anton Arnsteiner (1925–2013, "der Toni"), as he returned home from the second world war, in the family joinery workshop,[1] and started producing skis besides wooden furniture.
The "Blizzard" brand was registered in 1953. In 1954, Blizzard became the first manufacturer to mass-produce polyethylene ski bases. Blizzard's first expansion occurred in 1957 as well as the introduction of metal and fiberglass as new materials. 1963 saw a great part of the factory burned down. In 1970, as production reached 500,000 skis per year, company name was changed from "Blizzard Skifabrik Anton Arnsteiner" to "Blizzard GmbH". In 1976 a second production site was opened near Munich.
In 1980 Blizzard introduced the "Thermoski", after 6 years of development. In 1996 Blizzard introduced its first Carving ski, but it also applied for insolvency and was bought up by US company SCOTT Sports.
It was sold to Karl Hofstätter (33.3%) and Anton Stöckl (66.6%) in 2005, who sold it to the Tecnica Group in 2006[2][3][4][5] and 2007, respectively. Sales of Blizzard skis are now completely integrated in the sale organization of Tecnica Group.
Blizzard's presence on the FIS Alpine World Cup circuit is represented by several racers, including Austrian Reinfried Herbst and Japanese racer Akira Sasaki.
Throughout the years, Blizzard won many awards with its skiers team:
As of February 25, 2007, Blizzard placed 10th in the overall World Cup points standings.[6]
In March 2007, Blizzard announced that former World Cup racer and US Pro Tour champion Bernhard Knauss would be taking over as Blizzard's race manager.[7]
In 2010, Reinfried Herbst wins on the new Blizzard Ski the Slalom World Cup and gets the small crystal globe.
At the 2014 Winter Olympics, Blizzard won the first Olympic gold medal in the men's slalom won by Mario Matt and a victory in the Freeride World Tour by Loic Collomb-Patton.
