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| Product type | Paper towel |
|---|---|
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | 1965; 59 years ago (1965) |
| Tagline | The quicker picker-upper; The stronger soaker-upper |
| Website | www |
Bounty is an American brand of paper towel that is manufactured by Procter & Gamble (P&G) in the United States. It was introduced in 1965.
The Bounty brand name and its tag line "the quicker picker-upper!" came about through the acquisition of Charmin in 1957 by Procter & Gamble (P&G), becoming its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative Bounty. While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.[1]
From the 1960s to the 1990s, veteran character actress Nancy Walker appeared in a long-running series of popular commercials in the US, in which Walker played Rosie, a waitress in a diner, who used Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption, compared to other brands. The original tag-line, "the quick picker-upper", was soon changed to "the quicker picker-upper", which became a common catchphrase (with variations) long after Walker ceased appearing in Bounty ads.[2]
In the UK, they had a campaign featuring 2 large, stubbly men wearing wigs and dresses referred to as Brenda and Audrey performing household tasks that require a paper towel and comparing them to other products. Later, the adverts featured a man known as Juan Sheet, a pun on "one sheet", using the slogan "one sheet does Plenty" (Plenty being the name of the product in the UK at the time.)[citation needed]
Consumer Reports reported (2014) the best paper towel was Bounty DuraTowel, followed by the next two on the list also being Bounty products.[3]
In 1998, Bounty started selling napkins.[4]
In 2007, P&G sold its European business that also produced "Bounty" to SCA, and the product was then rebranded to Plenty in the UK.
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