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Brisk
Iced tea and watermelon lemonade (left) and lemon iced tea (right)
Product type Iced tea Owner PepsiCo Country U.S. Introduced 1991; 33 years ago (1991 ) Markets North America Website drinkbrisk.com
Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever .[1] [2]
History [ edit ]
Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can.[3] sucralose , the amount of sugars has been reduced in most varieties by approximately half.
Lipton previously had a slogan of long standing, "the brisk tea".[4] J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation , and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Frank Sinatra (voiced by Joe Piscapo ), Babe Ruth , Reggie Jackson , Elvis Presley , James Brown , Coolio , Willie Nelson , Bruce Lee , Danny DeVito , Bruce Willis , Ozzy Osbourne , Sylvester Stallone (who voiced himself as Rocky Balboa ), Danny Trejo and Eminem have all been featured in Brisk spots.[5]
In an effort to compete with the Arizona Beverage Company 's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea , peach green tea , green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade , honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.[6]
References [ edit ]
^ "How a Former Dentist Drilled the Sugar Industry" . Mother Jones.
^ "NOS VTG 40's LIPTON TEA BOX WITH CONTENTS NEW OLD STOCK 1944 ORANGE PEKOE BLACK | #1981956628" .
^ "Agency News" . Adweek.
^ "Official Site for PepsiCo Beverage Information" . PepsiCo. Archived from the original on 16 January 2013. Retrieved 15 March 2012 .
External links [ edit ]
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R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Brisk_(drink)&oldid=1233873487 " C a t e g o r i e s : ● P r o d u c t s i n t r o d u c e d i n 1 9 9 1 ● T e a b r a n d s i n t h e U n i t e d S t a t e s ● P e p s i C o b r a n d s ● N o n - a l c o h o l i c d r i n k s ● U n i l e v e r b r a n d s ● J o i n t v e n t u r e s H i d d e n c a t e g o r i e s : ● A r t i c l e s w i t h s h o r t d e s c r i p t i o n ● S h o r t d e s c r i p t i o n m a t c h e s W i k i d a t a ● A r t i c l e s w i t h V I A F i d e n t i f i e r s ● A r t i c l e s w i t h L C C N i d e n t i f i e r s
● T h i s p a g e w a s l a s t e d i t e d o n 1 1 J u l y 2 0 2 4 , a t 1 0 : 2 9 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
