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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Burgs Company type Private Industry Restaurants Genre Fast food Founded Bandra , Mumbai , India March 22, 2012; 12 years ago (2012-03-22 ) Founder Sanjay Kilachand[1] Headquarters
,
Number of locations
5 (2013)
Area served
Mumbai and Pune
Key people
Subroto Mukherjee (COO)[3] Products Gourmet burgers, french fries, onion rings, salads, ice cream shakes Owner Sanjay Kilachand[1] Website www .burgs .in
Burgs is an Indian fast food chain [4] that mainly serves gourmet burgers including chicken, lamb, fish, prawn, beef and pork, as well as veggie burgers .[5] [6] It also serves ice cream shakes ,[2] iced tea , Orangina , B'lue and soft drinks . It is owned by Mumbai -based Sanjay Kilachand.[1] The first Burgs outlet opened on Waterfield Road, Bandra , Mumbai on 22 March 2012.[1] [7] The decor in Burgs's outlets features plastic chairs, tables, bright lighting and colours.[8]
The restaurant's signature burgers are The Burg and The Big Burg.[2] The Big Burg is made of two buffalo tenderloin patties , with béarnaise sauce and caramelized shoe string onions. The Burg is exactly the same, but is made with a single patty.[7] The Times of India described The Big Burg as the company's "equivalent of the Big Mac ".[8] Burgs sells some burgers which are compatible with a Jain diet .[9]
Following the opening of the first outlet in Bandra, Burgs opened two more outlets, one each in Mumbai and Pune . Burgs opened its fourth outlet in Carter Road, Bandra on 21 February 2013.[10] A 1200 sq ft outlet, the fourth in Mumbai and fifth overall was opened in R City Mall , Ghatkopar in July 2013.[11] This was Burgs first outlet in a Mumbai mall. The company plans to have 200 stores in India by 2023.[3] [12]
Advertising
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Burgs' slogan is "Gourmet Goodness".[2] Following the opening of their fifth outlet in July 2013, Gozoop, a cross-functional digital agency, was assigned the company's social media business . Gozoop's task is to amplify Burgs' social presence and brand awareness . Gozoop had previously organized a five-day-long campaign for the opening of the fifth outlet.[13] [14]
Locations
[ edit ]
As of July 2013, Burgs has a total of 5 outlets in India, four in Mumbai and one in Pune.
See also
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References
[ edit ]
^ a b "Burgs launches 4th Mumbai outlet in Ghatkopar" . Hospitality Biz India. 2013-07-10. Archived from the original on 2016-03-15. Retrieved 2013-07-15 .
^ "Mumbai's New Burger King" . The Indian Express . 2012-04-01. Retrieved 2013-07-15 .
^ "Burgs Hits Downtown Mumbai" . Inonit.in. 2012-03-23. Archived from the original on 2012-11-14. Retrieved 2013-07-15 .
^ "Dining Out: Burg's Mumbai Burgers" . GQ India. 10 April 2012. Retrieved 2013-07-15 .
^ a b Purva Maehra (2012-03-24). "Restaurant Review: Burgs" . Mumbai Boss. Archived from the original on 2013-06-22. Retrieved 2013-07-15 .
^ a b Karen Anand (2012-12-02). "Restaurant review: Burgs (American)" . The Times of India . Archived from the original on 2013-07-17. Retrieved 2013-07-15 .
^ "Restaurants & Cafés>Reviews : Burgs" . Time Out Mumbai. 2012-04-13. Archived from the original on 2012-05-14. Retrieved 2013-07-15 .
^ a b "BURGS spreads its wings at Carter Road" . afaqs!. 2013-02-21. Archived from the original on 2016-03-04. Retrieved 2013-07-15 .
^ "Burgs opens fifth outlet in the country at Mumbai" . Indiaretailing.com. 2013-07-11. Archived from the original on 2013-07-17. Retrieved 2013-07-15 .
^ "Burgs launches its 5th outlet in Mumbai" . Indiainfoline.com. 2013-07-09. Retrieved 2013-07-15 .
^ "Gozoop bags social media mandate for burger chain Burgs" . Exchange4media.com. exchange4media News Service. 2013-07-12. Archived from the original on 2013-07-15. Retrieved 2013-07-15 .
^ "Gozoop wins social media mandate of burger chain Burgs" . Bestmediainfo.com. BestMediaInfo Bureau. 2013-07-12. Retrieved 2013-07-15 .
^ "Review: Burgs, Pune" . The Tossed Salad. August 2012. Retrieved 2013-07-15 .
External links
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R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Burgs_(fast-food_chain)&oldid=1235551449 "
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