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Burrelles

American media monitoring service provider

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Burrelles provides media relations planning, monitoring, and measurement services.

History[edit]

Founded in 1888 by Frank Burrelle and Robert Luce, BurrellesLuce, now Burrelles, is one of the leading media monitoring service providers in the United States.^[1] This company's CEO is Charles Waggoner and Chairman of the Board is Robert C. Waggoner. Burrelles is headquartered in Florham Park, New Jersey, and has offices throughout the United States.^[2]

Timeline[edit]

• In 1888, Burrelle's Press Clipping Bureau was founded by Frank Burrelle in New York City. Around the same time, Robert Luce founded Luce Press Clippings in Boston.^[3]
• In 1935, Burrelle's achieved national newspaper coverage.^[3]
• In 1940, Burrelle's achieved magazine coverage.^[3]
• In 1951, Southwest Clippings—operated by the French family—purchased Luce Press Clippings from Harvard.^[3]
• In 1960, Burrelle's Press Clipping Bureau became Burrelle's Information Services.^[3]
• In 1970, Burrelle's achieved broadcast and wire service coverage.^[3]
• In 1984, Burrelle's created Express to send the day's headlines and brief news summaries to executives via fax machine.^[3]
• In 1994, Burrelle's introduced NewsAlert, an online media monitoring service.^[3]
• In 2003, Burrelle's Information Service and Luce Press Clippings merged, forming what was known as BurrellesLuce.^[3]
• In 2007, BurrellesLuce introduced a new web portal called BurrellesLuce 2.0.^[3]
• In 2010, BurrellesLuce introduced BurrellesLuce WorkFlow™, now MYNEWSDASH, its media outreach, monitoring, and analytics service portal.^[3]
• In 2012, BurrellesLuce acquired the U.S. print monitoring operations of Cision and becomes the only media monitoring service to provide print coverage.^[4]
• In 2019, BurrellesLuce rebrands as Burrelles and launched a significantly expanded portfolio of products and services.^[5]

Products and services[edit]

Burrelles provides communications professionals with a connection to their media data. The company's suite of services includes media monitoring, media outreach, customized reporting, analytical research, publishing, data services, and professional services.^[6]

References[edit]

External links[edit]

• Official website

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