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| Country | United States |
|---|---|
| Network | CBS |
| Ownership | |
| Owner | Paramount Global |
| Links | |
| Website | Official website |
CBS Daytime is a division within CBS that is responsible for the daytime television block programming on the CBS' late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows, but in recent years has also added UEFA Champions League coverage.
NOTE: All regular times listed are in Eastern Time Zone.
| 10:00 am – 11:00 am/3:00 pm – 4:00 pm | Let's Make a Deal or local programming* |
| 11:00 am – 12:00 pm | The Price Is Right |
| 12:30 pm – 1:30 pm | The Young and the Restless* |
| 1:30 pm – 2:00 pm | The Bold and the Beautiful* |
| 2:00 pm – 3:00 pm | The Talk |
Most CBS affiliates in the Central, Mountain, and Pacific time zones, and in Alaska and Hawaii air this schedule one hour earlier (starting at 9:00 am); local schedules may differ over all time zones.
Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three television networks to carry daytime game shows. While NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967–68 season. From 1968 until March 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned the game show Amateur's Guide to Love. Hosted by Gene Rayburn, the show ran from March 27 to June 23.
Despite the failure of Amateur's Guide, Silverman commissioned three other games for debut on September 4 – The New Price Is Right, Gambit, and The Joker's Wild – to replace the reruns seen in the daytime slots up to this point. All were major hits, and more games were added as time went on; Joker ended in 1975 and Gambit in 1976, but both have spawned revivals. The Price Is Right has aired continuously in daytime on CBS since its debut.
Currently, CBS carries two network games: The Price Is Right and a revival of Let's Make a Deal which debuted in 2009. Prior to Deal, the last game on CBS (other than Price) was the Ray Combs-hosted revival of Family Feud, which aired from 1988 to 1993.
| Name | Title | Years | Notes |
|---|---|---|---|
| Lester Gottlieb | Director of Daytime programming | 1955–1960 | Began in the position in July 1955 and remaining until January 1960[3][4] |
| Fred Silverman | Vice President of Daytime Programming | 1963–1970 | Oversaw the development of daytime programming before eventually heading the entire network. |
| Bud Grant | Vice President of Daytime Programming | 1970–1975 | He was the head of CBS Daytime programming at the time The Young and the Restless went into development and he gave the show the green light. Cancelled in-house produced soaps Love Is a Many Splendored Thing, Where the Heart Is, and The Secret Storm while sparing Love of Life, which improved in ratings toward the end of his tenure. Successfully relaunched an updated version of The Price Is Right, which remains on air to date. |
| Mike Ogiens | Vice President of Daytime Programming | 1975–1979 | Took over the daytime programming in 1975 and ultimately removed The Edge of Night from CBS to make room to expand As the World Turns to a full hour and he would later expand Guiding Light to a full hour in 1977. |
| Brian Frons | Vice President of Daytime Programming | 1979–1983 | Under his leadership, he canceled Love of Life and awarded The Young and the Restless to expand to a full hour and a move to a different time slot. He canceled Search for Tomorrow in March 1982 to replace it with new soap opera, Capitol. Frons eventually left to work for NBC Daytime. |
| Michael Brockman | Vice President of Daytime Programming | 1983–1989 | During his tenure he introduced seasonal campaign graphics with network slogans for the daytime promotions of CBS' daytime shows. Brockman departed in July 1989 when he left to join ABC Daytime. From 1983 to 1987, Bob Short served as Chief Consultant for CBS Daytime during Brockman's tenure.[5][6] |
| Lucy Johnson | Senior Vice President of Daytime Programming | 1989–2003 | Departed her post at the end of January 2003. Johnson had been with the network for 14 years. At the time of Johnson's departure, CBS president Les Moonves went on record to state "What Lucy has achieved with our daytime lineup may never happen again. To maintain a position of leadership for more than 13 years in any field is an unbelievable accomplishment. To do it in television, where viewing habits can change dramatically, is even more impressive." |
| Barbara Bloom | Senior Vice President of Daytime Programming | 2003–2011 | Served as Executive Vice President from January 2003 to February 2011. Bloom reported to Nina Tassler who in turn reported to her boss Nancy Tellem who reported to head CBS president Les Moonves. Previously worked as a writer and producer on ABC Daytime. In an unusual move for a network executive, Bloom, a Writers Guild of America member who used to write for ABC's Port Charles, also wrote breakdowns, and accepted on-screen credit for two episodes of The Young and the Restless in 2007. Bloom gave input into the CBS soaps long-term storylines and gave extensive notes on every single outline and script – a practice that had long been in place during her tenure at ABC. She also oversaw the search for a new host of The Price Is Right, successfully replacing the retiring Bob Barker with Drew Carey as well as the introduction of CBS' first daytime talk show The Talk. |
| Richard Mensing | Vice President of Daytime Programming | 2003–2008 | Mensing was raised in Richmond, Virginia, and had been with CBS Daytime from 2003 to 2008 working alongside of Barbara Bloom, and was ABC Daytime's Creative Director from 1999 to 2002. Replaced by Michelle Newman in May 2008. |
| Michelle Newman | Vice President of Daytime Programming | 2008–2012 | Replaced Richard Menning while working alongside Barbara Bloom. Served as interim Senior Vice President after Bloom left, and until McDaniel was named as the permanent replacement for Bloom. |
| Angelica McDaniel | Senior Vice President of Daytime Programming | 2012–2019 |
Assumed this position in early 2012. Joined CBS in 2010 in the Daytime division working alongside of Barbara Bloom and Michelle Newman. Job eliminated as part of CBS restructuring. CBS Daytime folded into division currently run by Amy Reisenbach. |
| Margot Wain | Vice President of Daytime Programming | 2012–2019 | Had been a CBS Daytime executive since Lucy Johnson's tenure. Wain was considered as a contender for Vice President as a successor had yet to be announced after Barbara Bloom stepped down, but the job eventually went to Angelica McDaniel, whom Wain works alongside of. She served as Director of daytime programming until being promoted to Vice President of daytime programming in September 2013.[7] |
As of 2019, CBS Daytime has been folded into the network's current programming division.[8]
Robert Soderberg is an American TV writer. He was born in Lakewood, Ohio and died in Santa Barbara, California in 1996.
In 1969, he co-wrote the teleplay for an unsold television pilot called Shadow Man about a man who has plastic surgery and assumes the identity of a multi-billionaire to do good for all humanity.
He has thirteen credits to his name, including being the Head Writer of CBS Daytime's As the World Turns (1973–1978) and Guiding Light and ABC Daytime’s One Life to Live and General Hospital (1989).[9]
He has received three Daytime Emmy Awards.[10]
Robert Calhoun is an American television writer, producer and director.
He graduated from the University of Maryland, College Park then went on to serve three years in the United States Navy. He was a gay man. [2]
His credits include Guiding Light (asHead Writer during the 1988 Writers Guild of America strike and Executive Producer from 1988 to 1991; replaced by Jill Farren Phelps), As the World Turns (EP: 1984–1988 replaced by Laurence Caso), Another World and Texas (1981).
He has garnered 8 Daytime Emmy Award nominations. His first nomination in 1979 was shared with Ira Cirker, Melvin Bernhardt, and Paul Lammers.[11][12][13]
Peter Frisch is an American TV and theatre producer and director. [3] [4]
He received his M.F.A. in stage direction from Carnegie Mellon. As a nationally recognized teacher and coach, Peter has held faculty posts at Carnegie, The Juilliard School, Harvard University, Boston University, Cal Arts, and UCLA. He has taught and coached professional actors and directors in New York and Los Angeles over the last forty years.
Prior to coming to Santa Barbara, Frisch served as Producer on The Young and the Restless for CBS Daytime. He came to the show directly from Pittsburgh and a six-year stint as Head of Drama at Carnegie Mellon University's prestigious School of Drama where he also taught and directed for the mainstage. Moonlighting, he also directed seventeen events for the Pittsburgh Symphony Orchestra, working with musicians such as Mariss Jansons, Marvin Hamlisch and Rolando Villazon.
During the past 35 years, Peter has directed over 160 productions in the New York and regional theatre, including a full range of classic and contemporary plays, cabaret and opera. He has been Producing Director of the Hyde Park Festival Theatre (NY), Resident Director with the Berkshire Theatre Festival and Artistic DirectorofAmerican Playwrights Theatre in Washington, D.C.
Peter received a Joseph Jefferson Award for the Chicago premiere of American Dreams (co-authored with Studs Terkel) and the Outer Circle Award for My Papa's Wine on New York's Theatre Row. At American Playwrights Theatre, his collaboration with Larry L. King led to a 1988 Helen Hayes Award for The Night Hank Williams Died. Also at APT, he won an inaugural John F. Kennedy Center for the Performing Arts/American Express Grant for his production of Speaking In Tongues, about controversial film director Pier Paolo Pasolini.
Previously in Los Angeles, Peter served as a Producer on Fox Broadcasting Company's Tribes.
Frisch has been a panelist for the National Endowment for the Arts and the Fulbright Program and served as a board member of the Society of Stage Directors and Choreographers Foundation. He is an enthusiastic amateur musician and has been published in a variety of journals from Sound & VisiontoThe Washington Report on Middle Eastern Affairs.
Because of a quirk in The Price Is Right from 1975 during the experimental run at a one-hour format in September that became final that November, that show's ratings in daytime are split into first half and second half segments. The same has been done for the ratings for Let's Make a Deal since that show's premiere in 2009.
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Current and former Daytime television in the United States
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