Campari (Italian:[kamˈpaːri]) is an Italian alcoholic liqueur, considered an apéritif (20.5%, 21%, 24%, 25%, or 28.5% ABV, depending on the country where it is sold), of the amaro variety, obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. It is a type of bitters, characterised by its dark red colour. It is produced by the Davide Campari Group, a multinational company based in Italy.
Campari was invented in 1860 by Gaspare CampariinNovara, Italy. It was originally coloured with carmine dye, derived from crushed cochineal insects, which gave the drink its distinctive red colour. Campari Group discontinued the use of carmine in 2006.[1]
In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas.
The Campari brand is now distributed in over 190 countries. Campari is a registered trademark of Davide Campari Milano S.P.A.,[2][3] which is part of Gruppo Campari (Campari Group).
Campari is an essential ingredient in several IBA official cocktails (of which Campari is a sponsor): the negroni, the Americano (which was named at a time when few Americans were aware of Campari), the boulevardier, and the old pal (formerly), as well as other drinks such as the Garibaldi. It is a common ingredient in spritzes, though other amari are also common.
In the Italian market, Campari mixed with soda water is sold in individual bottles as Campari Soda (10% alcohol by volume). Campari Soda is packaged in a distinctive bottle that was designed by Fortunato Depero in 1932.
^D’Ascenzo, Monica (15 March 2016). "Campari controlla il 45% dei marchi globali" [Campari controls 45% of global brands]. Finanza & Mercati (in Italian). Il Sole 24 Ore. Retrieved 23 February 2020.
