Acaptive market is a market where the potential consumers face a severely limited number of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. The term therefore applies to any market where there is a monopolyoroligopoly.
During the 2020 NBA Bubble, Jimmy Butler sold coffee for $20 a cup; "You can't get coffee anywhere here... People here can afford it," he said.[4] Professional team sports have often been described as an example of captive markets,[5] with strict self-policing rules amongst supporters making it virtually impossible for fans to switch allegiances,[6] and unwritten conduct rules dictating that official club merchandise should normally be worn to games by a majority of fans,[7] allowing the teams themselves to raise prices as high as they feel like, knowing that their supporters have little choice but to keep buying.[citation needed]
^Zigmont, Victoria A; Anziano, Jennifer; Schwartz, Elizabeth; Gallup, Peggy. "Captive Market Pricing and Lack of Transportation: A Survey of Undergraduate Food Insecurity at a Public University in New England: American Journal of Health Promotion". American Journal of Health Promotion. 37 (3): 313–323. doi:10.1177/08901171221127006. ISSN0890-1171.
