The four-day festival is held in the middle of May. It serves both spiritual and social purposes.[2] The Kalasha people pray for their livestock's wellbeing, invoking their deity, Goshidai.[2] The festival also facilitates the search for potential marital partners, with announcements made at its conclusion by those successful in this quest.[2][3] Essential activities of the festival are song and dance, with women traditionally wearing new clothes, and community-wide dances welcoming the spring season.[2]
While the festival spans the three Kalasha Valleys, Bumburet Valley sees the most visitors due to its greater accessibility.[2] Over time, the festival has evolved in sync with shifts in Kalasha culture, as suggested by anthropological studies.[2] It has become a platform for the community to exhibit their culture to a wider audience, contributing to their economy by attracting tourists.[2]
