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Native name | フォルシアクラリオン・エレクトロニクス株式会社 |
|---|---|
Romanized name | Faurushia Kurarion Erekutoronikusu kabushiki gaisha |
| Company type | Subsidiary (kabushiki gaisha) |
| Industry | Automotive Consumer electronics |
| Founded | December 18, 1940 |
| Headquarters | Saitama, Saitama, Japan |
Key people | Tatsuhiko Izumi (Representative Director, Chairman and CEO) Hidetoshi Kawamoto (Representative Director, President and COO) |
| Products | Car audio and automotive navigation systems |
Number of employees | 10,037 (Consolidated) |
| Parent | Faurecia |
| Website | clarion.com |
The Faurecia Clarion Electronics Co., Ltd. (フォルシアクラリオン・エレクトロニクス株式会社, Faurushia Kurarion Erekutoronikusu kabushiki gaisha) is a Japanese manufacturer of car audio, automotive navigation systems, AutoPCs, visual equipment, bus equipment, and communication equipment. It is since 2019 fully owned by Faurecia Clarion Electronics.
Up until the end of 2005, products in Japan were marketed under the brand name AddZest, while outside Japan the same product typically carried the Clarion name brand. This was changed in 2006, and the brand "Clarion" along with a redesigned logo are now used worldwide. It is known for its close relationship with Nissan, which uses Clarion products almost exclusively in its vehicles. Nissan once owned a 6.25% share in Clarion, although that was reduced in 2002.[1]
Clarion has an OEM relationship with many automotive companies, providing car headunits and components to them for their production vehicles. Clients include Saab Automobile, Suzuki, Ford, Volkswagen, Proton, Toyota, Subaru, and Peugeot.[2]
A contest is held annually to select the Clarion Girl, who is chosen to represent Clarion's car audio equipment in television and print advertising campaigns during the following year. The contest was started in 1975, and is now co-sponsored by Fuji TV.
