In 1955, the company merged with Barclay, Perkins & Co Ltd. at the nearby Anchor Brewery to become Courage, Barclay &Co Ltd. Five years later, another merger, with the Reading based Simonds Brewery, led to the name changing to Courage, Barclay, Simonds &Co Ltd. In 1961, Georges Bristol Brewery was acquired. By the late 1960s, the group had assets of approximately £100m, and operated five breweries in London, Reading, Bristol, Plymouth and Newark-on-Trent. It owned 5,000 licensed premises in Southern England, South Wales, the East Midlands and South Yorkshire, employed 15,000 people and produced around 75 million imperial gallons (340,000,000 L) of beer annually.[8] Its name was simplified to Courage Ltd. in 1970 and the company was taken over by the Imperial Tobacco Group Ltd. two years later.
Its vast Worton Grange brewery opened on the Reading/Shinfield border in 1978. The Anchor Brewery closed in 1981 and all brewing was transferred to Reading. Imperial Tobacco was acquired by the Hanson Trust in 1986 and it sold Courage to Elders IXL, the renamed the Foster's Group, in 1990. The following year, the Courage section of Foster's merged with Grand Metropolitan. Its public houses were owned by a joint-company called Inntrepreneur Estates. Scottish & Newcastle purchased Courage from Foster's in 1995, creating Scottish Courage as its brewing arm.
In 2007, the production, marketing and sales rights of the Courage brands were sold to Wells & YoungofBedford, which reverted to Charles Wells once Wells bought out Young's shares in the venture. This is managed by Courage Brands Ltd.[9] Heineken retained a 17 per cent stake in the venture until 2011, when Wells & Young's acquired complete control. The Berkshire Brewery closed in 2010.[10] Courage Best has undergone a significant decline in sales from almost 421,000 hectolitres (9.3 million gallons) in 2003 to under 142,000 hectolitres (3.1 million gallons) in 2012.[11] The decline of Courage Directors has levelled off at around 60,000 hectolitres (1.3 million gallons), which is down from 140,000 hectolitres (3.1 million gallons) in 2003.[11] Wells & Young's reintroduced the historic brew, Courage Imperial Russian Stout, which was first brewed in the 18th century by Thrale's brewery;[12] but this has mainly proved to be produced for distribution in the US, with limited amounts available in the UK.
In 2017, Marston's Brewery acquired the brand as part of its acquisition of Charles Wells's Eagle Brewery.[13]
Courage Best Bitter (4 per cent ABV in cask and keg, 3.8 per cent in bottles and cans).[14] It is described as "pale in colour, fully balanced with a malty flavour and distinctive hop character, [and] makes for an easy drinking session beer".[14] Courage Best Bitter sponsors local events within its south west of England heartland.[14] It remains one of the UK's top ten ales.[15]
Courage Directors (4.8 per cent ABV in cask, keg, bottles and cans). Available in cask, bottles and cans.[16] Courage Directors was originally brewed at the Alton brewery under the name of Alton Red and was served exclusively in the Courage's Directors dining rooms. Following the suggestion of Courage's director Peter Rowe, Alton Red was renamed Directors Bitter and marketed to the general public.[16] It is described as "full bodied with a clean, bitter taste, balanced with a sweet burnt [flavour], malty and fruity notes with a distinctive dry-hop aroma and flavour".[16] It has a strong following in London and the South East, and across the UK as a whole remains in the top ten premium cask ales, and the top twenty bottled ales.[17][18][19] It is brewed with English Target hops, burnt Pale and Crystal malts.[17]
Courage Dark Mild (3 per cent) A mild ale available in keg form only.
Courage Light Ale (3.2 per cent) 10 fl oz bottles often used to make "light and bitter" with Courage Best Bitter.
Since the 1950s the brewery used the slogan "Take Courage"[21]
The Rockney duo Chas & Dave's songs "Gertcha", "The Sideboard Song", "Rabbit", "What a miserable Saturday Night", "That's what I like" and "Margate" were adapted for a series of television commercials for Courage Bitter shown in the South of England in the 1980s.[22] Also, the Director's Bitter is a favourite of the British television character Alan Partridge. He shares this passion during his short-lived friendship with Dan, who states that he has it 'coming out of his taps' in the episode "Brave Alan".
^The Publications of the Northamptonshire Record Society. Northamptonshire Record Society. 1996. p. 70. Retrieved 23 June 2024. Edgecote Hall , built between 1747 and 1752. One wishes that the porch in the centre of the facade had been saved : it is a splendid piece with a mass of decoration with ornamental pilasters , heraldry , statuary and a curved gable with ...
^Burke, Bernard (1937). Burke's Landed Gentry. Burke's Peerage. p. 495. Retrieved 24 June 2023. PAGE 495 ... Raymond Courage [1866-1951] of Edgcote Manor ...COURAGE , of Shenfield Place , Brentwood , Essex , b . 10 July , 1832 ; educ ... BURKE's Peerage ) . 1. Helen Beatrice , d . 5 May , 1922 . 2. Evelyne ... Dorothy , m . Herman de Zoete ...
^"Edgcote House Edgcote, near Banbury Northamptonshire England". Curt DiCamillo. All Rights Reserved. 2024. Retrieved 14 June 2023. Edgcote is a nine-bay two-story house erected between 1747 and 1752 for London merchant Richard Chauncey. Built of local ironstone with gray stone dressings, the interior is notable for its Chinese style drawing room. Edgcote House, together with 1,700 acres, was sold in June 2005 by Christopher Courage (of the brewing family) for £30 million. Edgcote is possibly most notable today as Netherfield, the country seat of Mr. Bingley, in the BBC's 1995 production of "Pride and Prejudice."...Courage family here 1926-2005.
^"The Market: Mystery buyer lands £30m country pile". The Times (UK). 30 October 2005. Retrieved 13 June 2023. Edgcote was sold by Christopher Courage, 43, scion of the brewing dynasty [as son of Edward Raymond Courage (1906-1982) and grandson of Raymond Courage (1866-1951)], who was born there and had lived there all his life. Courage and his .
