Development began in August 2018 with Chris McKay as producer and Jon and Josh Silberman writing the screenplay. Green was hired to direct in December 2019, and Burch, Slater, and Gunn joined the following year. Cena, Forte and Condor were cast in early 2022. Live-action filming took place in New Mexico from March to May 2022.
Warner Bros. Discovery shelved Coyote vs. Acme in November 2023 to obtain a $30 million tax write-down, making it the third film shelved by Warner Bros. after Batgirl and Scoob! Holiday Haunt. Following a public backlash, Warner Bros. allowed the filmmakers to shop the film to other distributors. In February 2024, following unsuccessful negotiations with potential buyers, Warner Bros. Discovery again considered shelving the film and claiming a tax loss, although, as of March 2024, it was reported by Burch that conversations within Warner Bros. Discovery were still ongoing as to whether or not the film would be released.[7]
Plot
After every product made by the Acme Corporation has backfired on Wile E. Coyote in his pursuit of the Road Runner, a down-and-out billboard human attorney represents Wile E. in his lawsuit to sue Acme. A growing friendship between Wile E. Coyote and his lawyer motivates their determination to win the court case, as it pits them against the intimidating boss of Wile E.'s lawyer's former law firm, who now represents Acme.[8][9]
Additionally, longtime Looney Tunes voice actor Eric Bauza voices several other Looney Tunes and Merrie Melodies characters throughout the film.[11] Director Dave Green confirmed that many Looney Tunes characters, outside of Wile E. Coyote himself, appeared "in significant supporting roles and in bit cameos" throughout the film.[12]
Production
Development and writing
In August 2018, Warner Bros. Pictures announced the development of a Wile E. Coyote project, titled Coyote vs. Acme, with The Lego Batman Movie director Chris McKay as producer and Jon and Josh Silberman writing the script.[13] In mid-December 2019, Warner Animation Group hired Dave Green to direct the live-action/animated hybrid film,[14] while Jon and Josh Silberman were replaced as screenwriters, but remained producers.[15] In December 2020, McKay left the project, while Jon and Josh Silberman left their producing roles and returned to screenwriting duties alongside Samy Burch, Jeremy Slater, and James Gunn.[5] Along with the departure of McKay, it was reported that the film draws inspiration from the fictional 1990 New Yorker article of the same name by Ian Frazier.[5] Ultimately, Burch received screenplay credit, based on a story from herself, Slater, and Gunn.[2] Gunn, alongside Tom & Jerry producer Chris DeFaria, also received final credit as producers on the film.
Editor Carsten Kurpanek described the film's story as a "David vs Goliath story" that tackles Wile E. Coyote's persistence in the face of the ACME Corporation's "cynical and casual cruelness of capitalism and corporate greed".[16]
Casting
In February 2022, John Cena was cast as the film's main antagonist, described as the lawyer in defense of Acme and the former boss to Wile E.'s lawyer; he previously collaborated with Gunn on the DC Extended Universe projects The Suicide Squad (2021) and Peacemaker (2022).[17] The following month, Will Forte and Lana Condor were added to the cast, with Forte starring as Wile E.'s lawyer.[18]
Filming and production design
Principal photography took place from March to May 2022 in Albuquerque, New Mexico, with Brandon Trost serving as cinematographer.[19][20] The creative team also acknowledged Who Framed Roger Rabbit as a reference for the film's seamless live-action interaction with the animated characters,[21] alongside the set pieces from the original Looney Tunes cartoons, such as the film's setting in Albuquerque, which was famously referenced by Bugs Bunny, and Road Runner's habitat in the desert being brought to life.[22]
Visual effects and animation
Visual effects and computer animation services were provided by DNEG, for Wile E. Coyote and other Looney Tunes characters who played significant roles.[23][24] In a direction similar to Warner Animation Group's previous live-action/animated film, Tom & Jerry, the 3D animators used the original Looney Tunes cartoons as reference material and worked closely with 2D sketchviz artists, who drew poses and expressions of the characters, to help stay as true to their classic cartoon finesse as possible.[25] Duncan Studio has also provided traditional animation in the film, for the Looney Tunes characters who appeared as cameos.[25][26]
Voice actor Eric Bauza posted the first image of the film on social media, showing the film took inspiration from the original cartoons' world and animation, and films like Who Framed Roger Rabbit, for the film's blend of classic animation and live-action.[1]
Music
During the announcement of the film's initial cancellation, Steven Price announced that he composed the film's score. One piece from the score he shared was a choir rendition of the Road Runner's vocal effects titled the "Meep Meep Choir".[27]
Release
Coyote vs. Acme was planned to be theatrically released in the United States on July 21, 2023, by Warner Bros. Pictures.[5] On April 26, 2022, the studio indefinitely removed the film from its release schedule, replacing it with Barbie.[28]
Initial cancellation, reversal and further discussions
On November 9, 2023, Warner Bros. officials announced that the film was completed, but that they would not release it, because Warner Bros. Discovery preferred to claim a tax loss of about $30 million.[6] The crew was not informed of the decision until after the film was completed.[4] The move drew criticism from filmmakers, animation outlets, and talent representatives. Several filmmakers left angry phone calls with Warner Bros. expressing their frustration at the move.[29] Others also canceled meetings with the studio.[30] Many noted that the film had drawn praise at test screenings and interest from potential buyers.[31][32] Test screening audiences who saw the film included Phil Lord and Christopher Miller, Michael Chaves, and Daniel Scheinert.[33] Director Dave Green, reportedly an avid Looney Tunes fan, voiced his disappointment over the film's cancellation.[34]
On November 13, 2023, Puck reported Warner Bros. Discovery leaders had reversed their decision and allowed the filmmakers the option to shop the film to other distributors.[35][36]Deadline Hollywood reported that Amazon MGM Studios, Apple Studios, and Netflix were interested in buying the distribution rights to the film.[29][37]TheWrap reported that despite interest from distributors to buy the film, there are "currently no hard offers, and that Green is crafting his own 'PR campaign'".[38]
On December 8, Deadline Hollywood further reported that the film had been screened for more studios including Paramount Pictures and Sony Pictures. Of these, Netflix and Paramount had made bids, with the latter including a theatrical component; Amazon was still interested despite making no formal bids; and Sony and Apple were not planning to make bids.[39]
On February 9, 2024, TheWrap reported that Warner Bros. Discovery had rejected the bids from Netflix, Amazon, and Paramount.[40] The company wanted $75–$80 million to sell the film, but no distributors met their price, and Warner Bros. Discovery rejected counter bids. The company considered shelving and deleting the film (which remained in limbo at the time) and again claiming it as a tax loss.[33][41][42][43][44] Following their Q4 2023 earnings call on February 23, 2024, Warner Bros. Discovery took a $115 million write-down while not directly confirming the cancellation of the film.[45] As of April 2024, a Warner Bros. spokesperson told The New York Times that while the fate of the film is unclear, it "remains available for acquisition".[46]
Responses
As with the initial cancellation, TheWrap's report on the film's possible final cancellation drew online criticism. The hashtags #ReleaseCoyoteVsAcme and #SaveCoyoteVsAcme, along with other hashtags relating to it, started trending on February 9, 2024 (the date of the article's release) and continued to trend for the following weeks.[40]
Bauza addressed this in an improvised exchange between Bugs Bunny and Daffy Duck during his speech at the 51st Annie Awards, with him saying "Release Coyote vs. Acme!" in Daffy's voice.[47][48]
Phil Lord, who saw an early screening of the film, said, "Is it anticompetitive if one of the biggest movie studios in the world shuns the marketplace in order to use a tax loophole to write off an entire movie so they can more easily merge with one of the bigger movie studios in the world? 'Cause it SEEMS anticompetitive."[33]
In February 2024, Will Forte released a statement after seeing the final cut of the film, saying, "To the Cast and Crew of Coyote Vs Acme — I know that a lot of you haven't gotten a chance to see our movie. And sadly, it's looking like you never will. When I first heard that our movie was getting 'deleted,' I hadn't seen it yet. So I was thinking what everyone else must have been thinking: this thing must be a hunk of junk. But then I saw it. And it's incredible."[49]
On March 10, 2024, during the red carpet for the 96th Academy Awards, Burch said conversations were still ongoing within Warner Bros. and that "we hope it will somehow find its home and not end up stuck in a vault for the rest of time".[7]
In an interview with Screen Rant on May 31, 2024, Adil El Arbi and Bilall Fallah, directors of the cancelled Batgirl film, revealed that they are both friends with Coyote vs. Acme director Dave Green and said, "I think that movies must be seen by the audience, and the audience must judge them."[50]