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| Formerly | CreateTV |
|---|---|
| Genre | Various |
| Founded | 2015 (2015) |
| Founder |
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| Headquarters | Los Angeles, California, U.S. |
Area served | Worldwide |
| Products |
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| Services |
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| Website | createmusicgroup |
Create Music Group, formerly known as CreateTV, is an independent[1] American music distribution, publishing, and data analytics company founded in 2015 by Jonathan Strauss, Alexandre Williams & Wayne Hampton. The company is headquartered in Los Angeles, California. The company provides music distribution, rights management and music publishing.
Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss and COO Alexandre Williams.[2] Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share.[3] The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. As of January 2019[update], Create Music Group monetizes approximately 9 billion streams a month.[3]
In June 2016, Create Music Group, then named CreateTV, acquired distribution company Label Engine, a company that Williams had previously worked for.[4][5] The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine.[6] The company also acquired Flighthouse, a digital media brand.[3]
In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.[7]
In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.[8][9]
Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked.[10] They also released "Gooba", 6ix9ine's first single after being released from prison. The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".[1]
