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This article needs to be updated . The reason given is: See talk page. Please help update this article to reflect recent events or newly available information. (May 2024 )
CP+B Office in Miami
Crispin (also formerly known as Crispin Porter + Bogusky ), a member of publicly traded MDC Partners ,[1] [update] [2] Chuck Porter and Alex Bogusky .
The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently Denver in 2021.[3] Coconut Grove, Florida ; Los Angeles, California ; London, England ; São Paulo, Brazil ; Gothenburg ; Stockholm, Sweden ; Copenhagen, Denmark ; Hong Kong, China ; and Beijing, China .[4] [5]
CP+B Europe[6] Gothenburg, Sweden . Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig.[7]
CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King , BMW MINI , and anti-smoking campaign TheTruth.com .[8] Sally Hogshead worked for the company at this time, and opened Crispin Porter + Bogusky's Venice, California office.[9] Domino's Pizza , Infiniti , American Airlines , PayPal , Hotels.com , Hulu ,[10] Goose Island Brewery ,[11] Kraft Macaroni & Cheese .[12]
They are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns.[13] Jerry Seinfeld and Bill Gates [14] I'm a PC ' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date.[15]
In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers.[16] [update] [17] [18] [19] [20] [21]
CP+B has been named "Agency of the Year" 13 times in the trade press.[22] Creativity's agency of the year.[23] Adweek's 2008 U.S. Agency of the year.[24] Advertising Age Boards magazine's Agency of the Year.
In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival , the third time the agency has won the award since 2005.[25]
References [ edit ]
^ "Crispin Porter + Bogusky History: Founding, Timeline, and Milestones - Zippia" . www.zippia.com . 2020-08-27. Retrieved 2024-05-29 .
^ "As CP+B prepares to leave, Boulder County ad industry weathers high costs, COVID" . Boulder Daily Camera . 2021-05-30. Archived from the original on 2021-11-09. Retrieved 2021-11-08 .
^ "Crispin Porter & Bogusky, LLC | Company Profile from Hoover's" . 2012-10-10. Archived from the original on 2012-10-10. Retrieved 2023-05-20 .
^ "Crispin Porter acquires texturemedia - Denver Business Journal" . 2009-06-11. Archived from the original on 2009-06-11. Retrieved 2023-05-20 .
^ Vranica, Suzanne (2009-06-12). "Crispin, Porter + Bogusky Ventures Into Europe" . Wall Street Journal . ISSN 0099-9660 . Archived from the original on 2022-09-27. Retrieved 2022-07-22 .
^ "Crispin Porter Absorbs Canadian Agency Zig" .
^ Underwood, Ryan (April 2005). "Ruling The Roost" . Fast Company Archived from the original on 2007-10-04. Retrieved 2007-09-21 .
^ "On the Spot: Sally Hogshead" . Advertising & Branding . ADWEEK. 3 March 2003. Archived from the original on 24 December 2013. Retrieved 20 December 2013 .
^ Coffee, Patrick (November 2, 2017). "Hulu Picks Crispin Porter + Bogusky to Run Its Forthcoming Brand Campaign" . Archived from the original on 2022-07-22. Retrieved 2022-07-22 .
^ "CP+B Wins AB InBev's Craft Beer Brand Goose Island After a Review" . adweek.it . 30 January 2018. Archived from the original on 2023-07-03. Retrieved 2022-07-22 .
^ "Kraft Shifts Mac N' Cheese to Crispin From DraftFCB" . Archived from the original on 2010-03-09. Retrieved 2010-07-21 .
^ Kiley, David (2006-05-22). "The Craziest Ad Guys In America" . BusinessWeek the original on August 26, 2006. Retrieved 2007-09-21 .
^ "Microsoft debuts Seinfeld and Gates ad on US TV" . Brand Republic. September 5, 2008. Archived from the original on 2012-08-18. Retrieved 2016-07-06 .
^ Vance, Ashlee (2010-07-22). "Windows Upgrade Helps Microsoft to a Record Quarter" . The New York Times . ISSN 0362-4331 . Archived from the original on 2022-07-22. Retrieved 2022-07-22 .
^ "People and Accounts of Note" . The New York Times . 2010-03-22. ISSN 0362-4331 . Archived from the original on 2022-12-26. Retrieved 2022-07-22 .
^ Coffee, Patrick (August 23, 2017). "CP+B Names the Head of Recently Acquired Forsman & Bodenfors as Its New Global CEO" . Archived from the original on 2022-07-22. Retrieved 2022-07-22 .
^ "CP+B Taps Linus Karlsson as Global Chief Creative Officer" . Ad Age . 2017-09-26. Archived from the original on 2023-05-20. Retrieved 2023-05-20 .
^ "Danielle Aldrich Becomes President of CP+B West | SHOOTonline" . SHOOTonline . Archived from the original on 2017-10-17. Retrieved 2023-05-20 .
^ Monllos, Kristina (April 14, 2014). "Crispin Porter + Bogusky Taps Ralph Watson for CCO Role in Boulder" . Archived from the original on 2022-07-22. Retrieved 2022-07-22 .
^ Coffee, Patrick (March 15, 2016). "CP+B Promotes Kevin Jones to Chief Creative Officer in Its Los Angeles Office" . Archived from the original on 2022-07-22. Retrieved 2022-07-22 .
^ "Book of Tens: Agencies of the Decade" . Advertising Age Archived from the original on 2010-04-20. Retrieved 2010-07-23 .
^ "Best Commercials, Advertising and Brand Creativity" . Ad Age . Archived from the original on 2022-07-21. Retrieved 2022-07-22 .
^ "U.S. AOY: Crispin Porter + Bogusky" . Adweek Archived from the original on 2009-06-14. Retrieved 2009-11-13 .
^ "Cannes Lions International Advertising Festival" . Archived from the original on 2010-07-12. Retrieved 2010-07-21 .
External links [ edit ]
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Crispin_(Company)&oldid=1226192149 " C a t e g o r i e s : ● 1 9 8 8 e s t a b l i s h m e n t s i n F l o r i d a ● M a s s m e d i a c o m p a n i e s e s t a b l i s h e d i n 1 9 8 8 ● M a r k e t i n g c o m p a n i e s e s t a b l i s h e d i n 1 9 8 8 ● A d v e r t i s i n g a g e n c i e s o f t h e U n i t e d S t a t e s ● C o m p a n i e s b a s e d i n B o u l d e r , C o l o r a d o ● C o m p a n i e s b a s e d i n M i a m i ● C o m p a n i e s b a s e d i n L o s A n g e l e s C o u n t y , C a l i f o r n i a ● E c o n o m y o f L o n d o n H i d d e n c a t e g o r i e s : ● W e b a r c h i v e t e m p l a t e w a y b a c k l i n k s ● A r t i c l e s w i t h s h o r t d e s c r i p t i o n ● S h o r t d e s c r i p t i o n m a t c h e s W i k i d a t a ● W i k i p e d i a a r t i c l e s i n n e e d o f u p d a t i n g f r o m M a y 2 0 2 4 ● A l l W i k i p e d i a a r t i c l e s i n n e e d o f u p d a t i n g ● A r t i c l e s c o n t a i n i n g p o t e n t i a l l y d a t e d s t a t e m e n t s f r o m 2 0 2 4 ● A l l a r t i c l e s c o n t a i n i n g p o t e n t i a l l y d a t e d s t a t e m e n t s ● A r t i c l e s c o n t a i n i n g p o t e n t i a l l y d a t e d s t a t e m e n t s f r o m A u g u s t 2 0 1 7 ● A r t i c l e s w i t h V I A F i d e n t i f i e r s ● A r t i c l e s w i t h S U D O C i d e n t i f i e r s
● T h i s p a g e w a s l a s t e d i t e d o n 2 9 M a y 2 0 2 4 , a t 0 2 : 5 6 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
