Cultura Colectiva is a Mexico-based digital media publisher.[1] It publishes content designed to be shared over social media networks targeted at a Latin American audience.[2] It currently ranks third among the most read digital native media publishers in Mexico[3] and one of the 10 most important in Latin America.[4] The CEO of Cultura Colectiva is Luis Andrés Enríquez.[5]
The company was founded in 2013 in Mexico City by Jorge del Villar, Adolfo Cano and Luis Enríquez.[3] It started as a community on Facebook under the name “Cultura Colectiva”.[6] They launched Cultura Colectiva Plus, a Facebook page publishing content in English aimed at an audience in the US in 2016.[7]
In August 2017, Cultura Colectiva gained recognition after they became the first website to conduct an interview with the Mexican presidentEnrique Peña Nieto.[8] As of January 2018, Cultura Colectiva’s platforms have gained over 30mn followers[4] and the website receives 70mn monthly visits[6] with half of its users coming from Mexico and the other half from Latin America and the United States.[9] In December 2017, the company opened their office in New York.[6]
The content generated is based on algorithms that predict the sharing likelihood of each piece.[6] Cultura Colectiva has employed a team of 10 data scientists to use technology to facilitate business decisions.[4]
In 2017, the company worked with Argos to produce three web series – Rest in peace, Top Ten, and Hotel Victoria.[11]
