Logo of 90.7 Love Radio since late 2021
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| Broadcast area | Mega Manila and surrounding areas |
|---|---|
| Frequency | 90.7 MHz (HD Radio) |
| Branding | 90.7 Love Radio |
| Programming | |
| Language(s) | Filipino |
| Format | Contemporary MOR, OPM |
| Network | Love Radio |
| Ownership | |
| Owner |
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| DZRH-TV, DZRH, 96.3 Easy Rock, 101.1 Yes FM | |
| History | |
First air date | July 1, 1946 (1946-07-01) (on AM band) February 14, 1975 (1975-02-14) (on FM band) |
Former call signs | KZMB (1946–1948) |
Former frequencies | 760 kHz (1946–1975) |
Call sign meaning | Manila Broadcasting Company Manila's Best |
| Technical information | |
Licensing authority | NTC |
| Power | 25,000 watts |
| ERP | 75,000 watts |
Transmitter coordinates | 14°35′9.76″N 121°03′29.66″E / 14.5860444°N 121.0582389°E / 14.5860444; 121.0582389 |
| Links | |
| Webcast | Listen Live |
| Website | Love Radio |
DZMB (90.7 FM), broadcasting as 90.7 Love Radio, is a radio station owned and operated by MBC Media Group through its licensee Cebu Broadcasting Company.[1][2] It serves as the flagship station of Love Radio Network. The station's studio is located at the Second Floor, MBC Building, Star City, Vicente Sotto St., CCP Complex, Roxas Boulevard, Pasay; while its transmitter is located at the BSA Twin Towers, Bank Drive, Ortigas Center, Mandaluyong, sharing the same site with 96.3 Easy Rock and 101.1 Yes FM.[3]
Manila Broadcasting Company (MBC) founded the first music radio station in Manila under the callsign KZMB, which started its operations on the AM band on July 1, 1946, and was then originally broadcast at 760 kHz on the AM band. The station was assigned to Cebu Broadcasting Company, an associate to the Elizalde family which also owns MBC. It also served as the sister station of DZRH and another established station DZPI in 1949.
In 1948, following the international telecommunications conference in the United States where the Philippines changed its first letter to "D", KZMB changed its callsign to DZMB.[4]
In September 1972, when President Ferdinand Marcos declared Martial Law, the dictatorship shut down and took over radio stations to silenced public criticism and opposition by controlling information that people had access to.[5] DZMB was then allowed to resume operations a few months later.
On February 14, 1975, MBC converted DZMB to the FM band, assigned at 90.7 MHz. The station maintained its music programming but it began airing as an easy listening-formatted station, earning the on-air moniker known as "Beautiful Music". Most notable personalities who worked on the station during that time were Mel Tiangco, Jay Sonza, and Reysie Amado.[citation needed]
In the 1980s, Manuelito "Manny" F. Luzon took over the management of the station, and reforming DZMB 90.7 under the new identity: 90.7 Love Radio. With this new strategy, 90.7 Love Radio became one of the most-listened to stations in Manila.[6][7][8]
The station's easy listening format lasted for over the next two decades until the beginning of the new millennium.
On February 14, 2000, coinciding with the 25th anniversary, 90.7 Love Radio was relaunched with a new logo and the tagline "Kailangan pa bang i-memorize yan? Bisyo na 'to!" to have become common everyday expressions of many Filipinos. Since the relaunch, 90.7 Love Radio has been reformatted as a masa (contemporary MOR) station after the success of its sister FM station Yes FM 101.1. Over the next years, 90.7 Love Radio became a top-rated station after dethroning Yes FM 101.1 in the radio survey, the success would maintain its #1 position in the FM radio ratings for the next few years.[9]
The 2004, also began the careers of popular radio personalities. Chris Tsuper and Nicole Hyala launched their own program Tambalang Balasubas at Balahura, originally aired on a late-afternoon/early-evening slot before moving to its current morning slot. Since then, the program began to broadcast via satellite on all Love Radio stations nationwide.[citation needed]
In 2007, John Gemperle joined the station under his on-air moniker "Papa Jack". He would later launch his love advice program TLC: True Love Conversations, which became one of the most popular night-time radio shows until his departure from the station on December 16, 2016.[10][11]
Following MBC's acquisition of 96.3 DWRK from the Hodreal family in 2008, MBC reassigned DZMB back to its original station licensee Cebu Broadcasting Company, as the latter took ownership of the said new station.[1][2]
On October 2, 2019, the main studios of 90.7 Love Radio at the MBC Building in CCP Complex, Pasay, along with its sister MBC Manila radio stations, were affected by a major fire that originated in the nearby Star City theme park. In interim, Love Radio broadcast from its backup studio at BSA Twin TowersinOrtigas Center, Mandaluyong, where its transmitter is located.[12]
On November 15, 2021, after a 2-year hiatus, Love Radio Manila, along with sister stations Easy Rock Manila and Yes The Best Manila, returned to the newly renovated MBC Building inside the Star City complex, which was still under rehabilitation and reconstruction at that time. On the same day, MBC relaunched its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. transl. We're altogether, Filipinos!) along with the new logos of all MBC radio stations. However, MBC's AM station DZRH retained its interim studios at the Design Center of the Philippines which is near the MBC Building, but soon followed suit on December 17, 2021.[13]
On January 16, 2023, Angkol Dagol and Conyo Bicolano debuted as the two new DJs of Love Radio Manila.[14] On March 4, 2023, Love Radio launched its own top song program called "Top 10 Countdown".
On January 6, 2024, DJs began to air every weekend, having been previously limited to weekdays. On February 6, 2024, MBC Media Group Logo was launched. On February 14, 2024, Dear Love was launched during the Valentines Month, and the new slogan used Kailangan Pa Ba I-Memorize Yan, BASIC!. On February 18, 2024, Sunday programs were returned to regular schedule.
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