Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.[2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.[3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."[2]
One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube.[6] The same design concept is used in Danimals Squeezables.[3] The Danimals Crush Cup was a similar product that allowed consumers to squeeze yogurt out of a specially-designed cup without the need for a spoon.[4]
In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system.[7]
Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving,[8] accounting for 72 percent of the total calories.[9] Their fruit flavors do not contain any real fruit.[8] As of 2019, their products are Non-GMO Project verified.[10]
