Denis Hennequin (born June 8, 1958) is a French businessman, entrepreneur and administrator, including past and current non executive director roles for John Lewis,[1] Eurostar,[2] SSP Group PLC, 1001fontaines (NGO), KellyDeli LTD, Picard (Chairman), Pret A Manger (NED) and Bakkavör Group Ltd.[3]
In 1984, Hennequin graduated from law school. He earned a bachelor's degree in economics and a master's degree in Private International and Social Law from Panthéon-Assas University.[4]
In 1984, Hennequin began his career at McDonald's as Assistant Director of a Paris-based restaurant. After becoming Restaurant Manager, he moved on to numerous positions within the organization including Training & Recruitment Consultant, Field Service Consultant, Director of Franchising, Director of Operations and Regional Manager for Paris and surrounding suburbs.[4]
In 1996, he became President and Managing Director of McDonald's France at a time when McDonald's in France was perceived as a symbol of globalization's negative effects.[5] To counter this sentiment, Hennequin launched a successful "Born in the USA, made in France" public relations campaign, proclaiming that the franchises are French-owned, employ French people and use 80% French-produced products. He also dedicated resources into re-imaging 70% of the branches in France to better integrate the fast-food chain into the European context, incorporating hardwood floors, upholstery seating, attractive facades and even gas fireplaces.[6] From July 2005 to November 30, 2010, he served as President of McDonald's Europe Limited and was responsible for 6,600 restaurants in 40 countries.[4] He is the first non-American to hold the job of president of McDonald's Europe since the company's European implantation in 1971.[6] By 2007, France became the highest grossing market for McDonald's after the USA.[7]
He joined the Accor Board as its Independent Director in May 2009 and became Executive Director of Accor SA in December 2010 before assuming the role of CEO in January 2011.[8] In September 2011, Hennequin unveiled plans to dynamize Accor's economy brands and introduced the Group's new signature "Open New Frontiers in Hospitality".[9] He stepped down as CEO on April 23, 2013.[10]
Hennequin is considered by the medias as an atypical businessman. He's fond of cycling and music. In 1978, he created Asbury Sound, the first Bruce Springsteen fan club in France.
