The DeuxMoi account was originally used as a fashion-focused blog by two friends.[1] During the COVID-19 pandemic, one of the two account holders asked its followers to share stories about celebrities.[1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see.[1] The earliest stories concerned, respectively, Leonardo DiCaprio and Jonah Hill.[2] Ownership of the handle, or the identity of those running the account, may have changed in 2021.[1]
In November 2022, the proprietor of the account published a novel, Anon Pls.[3][4] The novel, written with Jessica Goodman, follows a fictional version of the account creator's life.[4]
The account is known for publishing stories and celebrity information considered mundane,[2][5] such as food preferences, or reactions to chance encounters with fans.[2] The account's operator has said she does not publish "sad" stories, such as those about "family situations" or "substance abuse".[6] The account does not verify the content it publishes.[7] The account often highlights celebrity visits to New York City restaurants, such as Carbone and Via Carota.[8]
In May 2022, Internet culture reporter Brian Feldman wrote that there are several individuals behind DeuxMoi. Feldman wrote that DeuxMoi's founders are Meggie Kempner, a granddaughter of noted socialite Nan Kempner through her son James,[9][10] and Melissa Lovallo. Lovallo still apparently runs DeuxMoi.[11][12]
The account's focus on mundane gossip has been referred to as "toothless".[13] DeuxMoi's focus on sightings at restaurants in New York has led to followers of the account dining at certain venues in the hopes of seeing celebrities.[8]
On November 30, 2023, DeuxMoi alleged that American singer-songwriter Taylor Swift and her then-boyfriend, British actor Joe Alwyn, secretly married in London, and that Swift miscarried their baby, inspiring her song "You're Losing Me". The account later withdrew the second claim and apologized.[14] Swift's publicist, Tree Paine, refuted the marriage claims and called for accountability from DeuxMoi. In response, DeuxMoi criticized Paine's choice of words, seemingly referencing the recent death of a concert goer at Swift's Rio de Janeiro concert.[15][16]
It was reported in 2023 that a HBO series inspired by Anon Pls. is in works.[17]
