"Digital entertainment", largely a hard to define marketing term,[3] rests upon entertainment technology and ultimately on the enabling basic technologies computers, Internet/World Wide Web, Digital Rights Management, multimedia and streaming media.[4] Apart from pure entertainment, the term rests upon the observation that already in 2011 in the UK, for example, "nearly half of people’s waking hours are spent using media content and communications services" ("screen time").[5][3]
Digital entertainment is inextricably connected with digital marketing.[6][7][8] People who follow influencersonsocial media for entertainment will receive a fair share of advertising at the same time. Digital merchandise is distributed with every computer game and popup ads or similar are ubiquitous in the online (gaming) world.
