In March 2013, at the nearly all-male PyCon technology conference, Adria Richards, a female participant heard two men seated nearby using the words "dongle" and "forking" in reference to the male presenter, which she perceived as a sexual joke (see sexual innuendo).[1] She photographed the attendees with their faces visible, then published the photograph on Twitter including a shaming statement in her tweet. The following day, the employer of one of the photographed individuals, a software developer, terminated his employment because of the joke.[1][2][3][4]
In response to the public shaming of the developers, Internet users who were uninvolved launched a DDoS attack on the woman's employer, SendGrid, and according to an article by Jon Ronson in The New York Times Magazine, demanded her firing.[5] SendGrid subsequently terminated her employment later the same day. Following the incident, PyCon updated its attendee rules stating, "Public shaming can be counter-productive to building a strong community. PyCon does not condone nor participate in such actions out of respect."[4][5][6]
In a 2014 interview, the woman—still unemployed—speculated whether the developer was responsible for instigating the Internet backlash against her.[1] The developer, who was offered a new job "right away", said he had not engaged with those who sent him messages of support, and had posted a short statement on Hacker News the same night after he was fired saying in part that the woman had "every right to report me to staff, and I defend her position".[1][7]
