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| Submission declined on 30 April 2024 byXoak (talk).
This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.
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Editor resources This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 29 April 2024 byTheroadislong (talk).
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
Declined by Theroadislong 55 days ago. | |
| Submission declined on 27 April 2024 byUmakant Bhalerao (talk).
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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| Submission declined on 26 April 2024 byGreenman (talk).
This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject.
Declined by Greenman 58 days ago. | |
Comment: The OP has removed primary and unreliable sources upon my instructions. And I myself have cleaned up the promo bits and copy edited the article. Also trimmed some references. I've put some of them in the talk page. IMO the company might meet borderline notability but I'll leave that to someone else to review. @Fintechfraser: you may resubmit the draft now and someone else will review it. Regards. X (talk) 18:38, 30 April 2024 (UTC) Comment: Linkedin.com and Spotify are not reliable independent sources. Theroadislong (talk) 12:48, 29 April 2024 (UTC) Comment: Thank you for your WP:COI declaration. However, the framing of the submission is still promotional and not suitable as is. See also WP:SOLUTION. Greenman (talk) 21:12, 26 April 2024 (UTC)
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| Company type | Privately held company |
|---|---|
| Industry |
|
| Founded | January 27, 2021; 3 years ago (2021-01-27)inLondon, England |
| Founders | Fraser Stewart, Gary Stewart |
| Headquarters | 128 City Road, , |
| Products | Lyfeguard |
| Services |
|
| Website | lyfeguard |
Lyfeguard Limited is a financial technology company based in London, United Kingdom. It was founded in 2021 by Gary Stewart and Fraser Stewart. The company develops software for personal information management, which includes features like cloud storage, personal financial management and file sharing. It serves both business and consumer markets, providing software to wealth management professionals and individual consumers.[1][2]
Lyfeguard Limited was established in 2021 by Gary Stewart and Fraser Stewart.[3][4] The business initially operated under the name My Halo Life Limited and was renamed Lyfeguard Limited in July 2022 after securing £260,000 in Pre-Seed funding.[5]
The company began offering its services to the public in February 2023 and entered into partnerships with various service providers such as Farewill for will writing, Hometree for home cover, and ManyPets for pet insurance.[6][7][8] In October 2023, Lyfeguard integrated open banking functionality through a partnership with Moneyhub. Subsequently, Lyfeguard was registered as an agent of Moneyhub by the Financial Conduct Authority (FCA).[9][10] In 2024, they established a partnership with Adviser Services Holdings Limited (ASHL).[11]
Lyfeguard offers its software via a web application that is available on a subscription basis. Its products are divided into two main categories:
This category includes customer relationship management (CRM) systems, cloud-based client portals, portfolio management tools, and functionalities for integrating financial data, reporting, and collaboration.[12][13]
Lyfeguard provides a freemium subscription service, which includes a basic free tier and a premium tier, Lyfeguard Pro. The service offers data storage, financial account integration, and information sharing features.[14][15]
Gary Stewart, co-founder, serves as the CEO. Prior to founding Lyfeguard, he led Xceed Consultancy Group until its acquisition in 2018.[16][17] Fraser Stewart,[18][19][20] is the co-founder and Chief Commercial Officer.[21]
In 2024, the company was featured on the Sky TV program "Venture Visionaries".[22] It achieved Authorized Firm status from the Personal Finance Society in March of 2024.[23]
| Award | Awarding Body | Result |
|---|---|---|
| Small Family Business of the Year 2023 | Business Awards UK | Winner[24] |
| Most Innovative Life Planning Platform 2023 | SME News | Winner[25] |
| Great British Entrepreneur Awards (GBEA) 2023 | Great British Entrepreneur Awards | Finalist[15] |
