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| Company type | Private |
|---|---|
| Founded | 2008 (2008)inLos Angeles, California |
| Founders |
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Areas served | United States, Canada, Europe |
Key people | Graham Jones CEO |
| Products | Hair dye |
| Revenue | $30 million (2015)[1] |
| Website | http://www.esalon.com |
eSalon is a hair color company based in El Segundo, California.[2] Launched in 2010, the company's core offering is individually customized hair coloring for at home application.[3][4][5]
eSalon was founded by a former employee, Francisco Gimenez, a friend, and three founders of the price-comparison shopping site, PriceGrabber, after it was bought by Experian in 2005.[6] In 2008, the group founded eSalon and after two years of research and development launched the company in 2010.[2][7] In 2014, eSalon expanded beyond hair color and began offering other hair care products.[8] Later that year the company expanded sales to Europe and Canada and reported revenues of over $17 million.[9][10] By 2015, the company had sold 2.2 million units of hair color to 140,000 subscribers with 120,000 different unique formulas.[6] In November 2016, the company released a personalized highlighting system called Light Set.[11]
eSalon creates custom hair color for clients based on an online questionnaire about their hair color history, amount of gray, skin tone, eye color and other factors.[7] The corresponding formula is mixed on an individual basis for at home application and is available as a one-time purchase or as a subscription.[12][13][14] eSalon has two patents on their custom coloring system.[15] The company utilizes a direct to consumer sales model.[16] eSalon has received the "Best of Beauty" award for "Best Home Hair Color" from Allure in 2014, 2015,2016, 2017, and 2019.[17][18]
