Edwin W. Reimers (October 26, 1912[1] – August 16, 2009) was an American actor active during the 1950s and 1960s, who also served as the stentorian-voiced announcer for such early Warner Brotherstelevision seriesasCheyenne and Maverick: "From the entertainment capital of the world, produced for television by Warner Brothers." Then he would recite the title and cast: "Maverick! Starring Jack Kelly and Roger Moore!"
After being a radio announcer in the 1930s, Reimers worked as a newscaster at KTTV in Los Angeles. He also was host of Movieland Matinee on KTTV.[2]
Reimers narrated several episodes of the first Brian Keith series, Crusader, which aired on CBS from 1955 to 1956[3] and was one of three announcers during the 12-year run of Pantomime Quiz on television.[3]: 808
Reimers is perhaps best known, though, as spokesman for the Allstate Corporation in their long-running series of television commercials in the United States, advising viewers that they were "in good hands with Allstate."[2] Reimers was the TV spokesman for Allstate for 22 years, from 1957 until 1979.[4]
Reimers was also a popular narrator of industrial films, especially those made by Lockheed Space and Missile Systems Division, Sunnyvale, California, and by the Aerojet-General Corporation Solid Rocket Plant in Sacramento, California.
^ abTerrace, Vincent (2011). Encyclopedia of Television Shows, 1925 through 2010 (2nd ed.). Jefferson, N.C.: McFarland & Company, Inc., Publishers. p. 222. ISBN978-0-7864-6477-7.
