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Ela Veresiu

Ela Veresiu is a Canadian-Romanian consumer sociologist and an associate professor of marketing at the Schulich School of Business, York University.^[1]

Veresiu was born in Bucharest, Romania. She emigrated to Toronto, Canada, with her parents in 1995. In 2015, she completed her PhD degree in marketing, summa cum laude, at Witten/Herdecke UniversityinGermany.

Her research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of identity,^[2] technology,^[3] branding,^[4] and institutions.^[5] In 2019, her research was awarded the Ferber Award Honorable Mention for the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. In 2019, her research was also awarded the prestigious Sidney J. Levy Award Archived 2019-08-02 at the Wayback Machine for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal.^[6] Her work is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant.^[7] In 2016, she was named “one of Canada’s marketing leaders under 30”^[8] and “one of the youngest business professors in North America.”^[9]

• "Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity" with Markus Giesler, Journal of Consumer Research, 41, October 2014, pp. 849–867.
• "Introducing a Spatial Perspective to analyze market dynamics" with Rodrigo B. Castilhos and Pierre-Yann Dolbec, Marketing Theory, 17, March 2017, pp. 9–29.
• "Neoliberalism and Consumption" with Markus Giesler, Consumer Culture Theory, eds. Eric J. Arnould and Craig J. Thompson, SAGE Publishing, August 2018, pp. 255–275.
• "The Consumer Acculturative Effect of State-Subsidized Spaces: Spatial Segregation, Cultural Integration, and Consumer Contestation" Consumption, Markets & Culture, October 2018.
• "Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject" with Markus Giesler, Journal of Consumer Research, 45, October 2018, pp. 553–570.