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Anempathy map is a widely-used visualization tool within the field of user experience design and human–computer interaction practice. In relation to empathetic design, the primary purpose of an empathy map is to bridge the understanding of the end user. Within context of its application, this tool is used to build a shared understanding of the user's needs and provide context to a user-centered solution.[1]
The traditional empathy map begins with four categories: says, thinks, does, and feels. At the center of the map, a user or persona is displayed to remind practitioners and stakeholders what type of individual this research is centered around. Each category of the empathy map represents a snapshot of the user's thoughts and feelings without any chronological order.
However, as time evolved, the empathy map has been updated to provide more context and information architecture within the industry.[2]
Empathy maps could vary in forms, but they have common core elements.[3] Other than the four traditional categories mentioned above, empathy map could also include other categories. Here are two other categories commonly used:
It is easy to confuse the use of empathy map and persona. They are both important and common tools used in the research process. Here's the main difference:
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