"Eso No Va a Suceder" (transl. "That's Not Going To Happen") is a song written and recorded by the American musical duo Ha*Ash. It was released on August 8, 2018 as the third of the single from their fifth studio album 30 de Febrero (2017).[1] The song then included on their live album Ha*Ash: En Vivo (2019). It was written by Ashley Grace, Hanna Nicole and Edgar Barrera.[2]
"Eso No Va a Suceder" was written by Ashley Grace, Hanna Nicole and Edgar Barrera[2] and produced by Hanna, Barrera and Joe London.[3] The band started working on the song during the 1F Hecho Realidad Tour. It was confirmed the single to be the third single from the album on August 6, 2018.[4][5] The song went to Latin radio stations in early September.
A lyric video for "Eso No Va a Suceder" was released on November 28, 2017. It was directed by Diego Álvarez.[6] Here they are dressed in white wedding dresses with yet another classy style. Some scenes show a white dress burning and torn, while Hanna is seen smashing a wedding cake.[6] As of October 2019[update], the video has over 55 million views on YouTube.
The music video for "Eso No Va a Suceder" was released on August 8, 2018.[7][8] It was directed by Emiliano Castro and Ernesto Lomeli.[9][10] The video was filmed in Toluca, México. The video stars Ha*Ash with actress Renata Notni, TV host Natalia Téllez, and Instagram influencer Dhasia Wezka.[9] As of October 2019[update], the video has over 90 million views on YouTube.
The acoustic video for "Eso No Va a Suceder" was released on September 28, 2018. As of October 2019[update], the video has over 1.5 million views on YouTube.[11]
The live video for "Eso No Va a Suceder", recorded live for the live album Ha*Ash: En Vivo, was released on December 6, 2019. The video was filmed in Auditorio Nacional, Mexico City.[12]
The track peaked at number 34 in the Latin Pop Songs charts in the United States.[13] In Mexico, the song peaked at number one on the Mexican Singles Chart, and Monitor Latino.[14][15] On November 11, 2018 the song was certified gold in México.[16] On September 17, the song was certified Platinum in México.[17]