Plaza and Palacio Municipal (Municipal Palace), decorated for Mexican Independence Day (16 September) festivities, in Etchojoa. The crowd is awaiting the traditional Grito de Dolores. (2007).Fields in Etchojoa. (2007).
Etchojoa had a population of 56,129 in 2000, according to the official census. Neighboring municipalities are Navojoa, Huatabampo and Cajeme.
Etchojoa has a large indigenous population made up of the Mayo Indians, almost 20% of the population in 2000. The municipality sits in the Valle Mayo (Mayo Valley), named for the Río Mayo, a vital source for irrigation.
The economy is based primarily on agriculture, with over 800 km² irrigated throughout the municipality in 2000. Fifty percent of the land is part of the ejido system. Wheat, soy, corn, and citrus fruit are the most important crops.