Fail Blog (stylized as FAIL Blog) is a comedic blog website created in January 2008.[1]
FAIL Blog features disastrous mishaps and general stupidity in photos and video which have captions such as "fail", "epic fail", "X Fail", or "X; You're doin' it wrong" (X being the activity at which the subject has failed). There are also multiple sites under the FAIL Blog brand, including Failbook (which features FAILs on Facebook), Ugliest Tattoos, and There, I Fixed It.[2][3][4] The website has also triggered a meme that contains bad grammar (usually posted in the comments of Failblog videos), "Did he died".[citation needed]
In January 2008, FAIL Blog was launched. The site grew steadily in popularity; in May 2008, FAIL Blog was sold to Pet Holdings Inc. (now Cheezburger, Inc.), becoming part of the Cheezburger Network.[5] Ben Huh notes that FAIL Blog "really started to take off when the financial industry decided to — ahem — fail."[1] As an example, at a United States Senate hearing in September 2008, a demonstrator held up a sign reading "FAIL" behind Henry Paulson, the former Treasury secretary, and Ben Bernanke, chairman of the Federal Reserve.[1] By January 2010, FAIL Blog was receiving 1.1 million unique visitors per month.[6]
FAIL Blog won two Webby Awards in 2009, for People's Voice in Humor and Weird.[7][8] The site has been profiled in multiple publications: The Times named FAIL blog their #3 comedy website, the Los Angeles Times called FAIL Blog, a "fan favorite," Time magazine noted that FAIL Blog has "helped popularize fail as both a noun and an exclamation, not to mention an easier-to-spell synonym for schadenfreude", and The New York Times called it a "runaway hit."[1][9][10] The site is also commonly referenced in popular culture; The Huffington Post called Netflix a "walking failblog" in reference to their July 2011 pricing change and The Atlantic called a Chris Coghlan baseball blunder "a debacle worthy of FAIL Blog."[11][12]
In July 2009, FAIL Blog posted a screenshot of the Guinness record webpage for "Most Individuals Killed in a Terrorist Attack" which was accompanied with a "Break this record" link. Guinness threatened legal action, and the story was picked up by TechCrunch and CNET.[13][14]
