The Fair Trade Federation (FTF) is a nonprofittrade association that provides support to and promotes North American businesses that they identify as being fully committed to the principles of fair trade.[1] In this vein, it describes itself as "part of the global fair trade movement, promoting a system that aims to pay fair wages and create long-term, direct trading relationships based on dialogue, transparency, equity and respect."[2]
The FTF began through alliances formed in the late 1970s when individual alternative trade organizations began holding yearly conferences for groups working in fair trade. In 1994, the group incorporated formally as the North American Alternative Trade Organization (NAATO) and, the following year, changed its name to the Fair Trade Federation.[3] Since then, FTF has focused on supporting businesses aligned with its fair trade ideology in order to expand markets for artisans and farmers around the world.
FTF members undergo a rigorous screening process to try to ensure adherence to the organization's principles.[4] The Federation does not certify individual products, but instead evaluates an entire business for its commitment to Fair Trade. FTF members include retailers, wholesalers of agricultural and handmade goods, cafés, and coffee shops.[5]
FTF runs annual conferences and offers resources to help entrepreneurs begin and strengthen their fair trade operations. It provides business owners with a forum through which to network with other fair trade businesses and raises awareness about the perceived importance of fair trade.[6]
