Fashionista was launched in 2007. It was originally written as a fashion blog by Faran Krentcil.[1] In April 2009, editor Natalie Hormilla stepped down.[2]
By 2010, Fashionista had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from JoomlatoWordPress).[3] In 2010, Breaking Media raised a $1.3 million round of investment.[4]
In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of Fashionista, succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website.[5] In April 2014, the website was moved from WordPress to SAY Media's content management and monetization platform Tempest.[6]
In April 2015, Breaking Media raised another $1.5 million round of investment.[4] In November 2015, Lauren Indvik was named editor at large of Fashionista, succeeding to Lauren Sherman.[7] In December 2015, Fashionista introduced its own advertising studio (Fashionista CoLab) to offer custom advertising experiences to advertisers.[8]
Fashionista is the most-visited website edited by Breaking Media.[9] Compared to other fashion news websites, Fashionista's editorial is more pop culture and geared to a younger audience.[10]
