 | |
| Company type | Subsidiary |
|---|---|
| Industry | Car rental |
| Founded | 2013; 11 years ago (2013) |
| Headquarters |
,
United States
|
Area served | Europe, United States, Mexico, Australia, New Zealand |
| Parent | Hertz Global Holdings |
| Website | fireflycarrental.com |
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group.[1]
It first opened in March 2013 with branches in Europe, with American branches following in September 2013.[2] In August 2014 Firefly opened its first location in the Middle-East serving Dubai Airport in the UAE[3] and in September 2014 opened its first locations in Australia. As of January 2015 it has over 100 locations in 13 countries.
