The first Five Guys restaurant opened in 1986 in Arlington County, Virginia. By 2001, there were five locations in the Washington, D.C., metro area.[2] In early 2003, Five Guys began franchising, beginning a period of rapid expansion. In a year and a half, permits had been sold for over 300 franchised locations.[2] As of 2016[update], Five Guys had over 1,700 locations open worldwide, with 1,300 locations under development.[2] It was the fastest-growing fast food chain in the United States, with a 32.8% sales increase from 2010 to 2011.[15]
History
Five Guys was founded in 1986 by Janie and Jerry Murrell. Jerry and the couple's sons Jim, Matt, Chad, and Ben were the original "Five Guys".[1][16] The Murrells had a fifth son, Tyler, two years later. Today, all five sons, the current "Five Guys", are involved in the business: Matt and Jim travel the United States visiting stores, Chad oversees training, Ben selects the franchisees, and Tyler runs the bakery.[10]
The first Five Guys was in Arlington's Westmont Shopping Center. Buns were baked in the same center by Brenner's Bakery. This location closed, in favor of another in Alexandria, Virginia, at the intersection of King and North Beauregard Streets, which closed on September 21, 2013.[17]
Map of countries with Five Guys locations
More followed in Old Town Alexandria and Springfield, Virginia, making five locations open by 2001. Their success encouraged the Murrells to franchise their concept the following year, engaging Fransmart, a franchise sales organization. Former American football player Mark Moseley, who had gone to work for Fransmart after his football career, played a key role in Five Guys' expansion and went on to become the company's director of franchise development after it ended its business relationship with Fransmart.[16][18] In early 2003, the chain began franchising, opening the doors to rapid expansion which caught the attention of national restaurant trade organizations and the national press. The expansion started in Virginia and Maryland, and by the end of 2004, over 300 units were in development through the Northeast. Over the next few years, the chain rapidly expanded across the entire United States and into Canada, reaching over 1,000 locations by 2012.[needs update][citation needed]
The first location outside North America opened in the United Kingdom in July 2013, in London on Long AcreinCovent Garden.[19] The chain now has more than 150 restaurants in the UK. Five Guys also has locations in the Middle East and has continued to expand in Europe. In late 2017, Five Guys opened its first restaurants in Germany, with a branch in Frankfurt and another in Essen.[20]
Five Guys, one of the top three burgers in the U.S., opened its first Korean store in Gangnam, Seoul, at 11 a.m. on June 26, 2023 with a countdown shout. As of 2024, there are a total of four branches in Seoul.[21]
Five Guys Enterprises has several affiliated companies that are not part of a consolidated group, but are under common ownership. Five Guys Operations was founded in 2012,[22] Five Guys Holdings was founded in 2007.[23] Five Guys Foods UK Limited was incorporated on March 12, 2013.[24] FGE International,[25] FGO International BV,[25] and FG Coöperatief U.A.[26] are based in Amsterdam. FGH International C.V. is located in Bermuda.[27]
Five Guys had a 39,900 square feet (3,710 m2) headquarters in Lorton, Virginia, overlooking the Occoquan and Potomac Rivers, that was specially designed to convey the corporate brand. According to the architect, "The lobby mimics the typical Five Guys restaurant with red and white tile, tall tables, Freestyle Coke machine and signature peanut boxes."[28] In 2023, they moved their headquarters to a new location in Alexandria, Virginia.[29]
In September 2021, Five Guys opened their first location in Australia.[31] The chain also has plans to expand into New Zealand.[32] In November 2022, Five Guys announced the relocation of their headquarters to the Carlyle neighborhood of Alexandria, Virginia.[33]
The Five Guys menu focuses on hamburgers offered with KraftAmerican cheese or applewood-smoked bacon and kosher stylehot dogs (Hebrew National all-beef franks), as well as grilled cheese, BLT and vegetable sandwiches. Five Guys uses buns that are sweeter and "eggier" than normal buns.[18] The hamburgers come in two sizes: regular (two patties) and little (one patty). Fresh-cut french fries are the sole side item, available salted only in "Five Guys style" or seasoned "Cajun style".[34] Customers may select from 15 different toppings at no charge.
Complimentary roasted in-shell peanuts are offered for on-site consumption at most locations, with signage alerting potential customers who may have a peanut allergy; for these allergen reasons, customers are not allowed to take peanuts off-site.[35]
The chain also sells milkshakes in the traditional vanilla, chocolate, and strawberry flavors, and can also be ordered with the customer's choice of up to 10 free toppings mixed in, ranging from Oreo cookies to bacon.
Bags of potatoes are sometimes stacked in customer spaces due to an occasional lack of storage space, or, in some franchises, for aesthetic reasons.[18] Restaurants are decorated with white and red checkered tile throughout and generally use wooden tables along with counter-high level seating.
Reception
Barack Obama orders lunch at Five Guys in Washington, D.C., 2009.
Five Guys has received numerous awards in D.C. area publications, including "Number 1 Burger" by Washingtonian Magazine for seven years.[citation needed] The former US PresidentBarack Obama is reportedly a fan, buying lunch for himself and his colleagues at the Washington Five Guys branch in 2011.[38]
Since franchising, it has also received awards in other cities.[39][40][41] The chain has something of a cult following[42] and remarkable brand loyalty. Five Guys has been rated one of the most talked-about burger brands online.[18][43]
As Five Guys continues to expand into the US West Coast, comparisons have been made with In-N-Out Burger, another generally similar fast food chain. Comparing the two chains in 2011, the Los Angeles Times noted that Five Guys' menu items are generally more expensive than In-N-Out's, they lack drive-throughs that In-N-Out is famous for, and are most often found inside shopping malls. The newspaper still conceded that by pricing its products higher, offering bigger burgers and building larger dining rooms, Five Guys could capitalize on the recent trend of mid-level places that offer more expensive products than fast food but cheaper than fancy restaurants.[44]
In 2011, Five Guys was ranked first in "Fast Food - Large Chains" and "Best Burger" in Zagat's annual Fast Food Survey.[45] In 2012, Market Force Information, Inc. polled 7,600 fast-food consumers, and Five Guys ranked No. 1 in food quality and taste, service, cleanliness, and atmosphere.[46] In 2016, Five Guys was ranked first in the burger, steak, chicken and grill category of a Market Force UK survey.[47]
^"Contact Us". Five Guys. Retrieved April 23, 2018. Five Guys Enterprises, LLC 10718 Richmond Highway, Lorton, VA 22079 USA
^Previous locations include 10440 Furnace Road Suite 205 Lorton, VA 22079, as stated by Contact Us retrieved on October 1, 2012 and archived on September 20, 2012, and 8390 Terminal Road Suite B Lorton, VA 22079 as stated by Contact, archived on November 28, 2006 and retrieved on October 1, 2012.
