Fruit-tella are chewy sweets similar to Sugus, Starburst and Chewits. They are made using real fruit juice, natural colours and natural flavours, sugar and gelatine. They are made by Perfetti Van Melle, the company that also manufactures Mentos and Chupa Chups.
In 2007 a choc-filled Fruit-tella was released. The company kept the name Fruit-tella despite the fact that chocolate is not a fruit. The chocolate Fruitella also exhibited an uncharacteristically hard texture which some members of the public did not favour,[citation needed] leading to a decrease in sales and the eventual demise of the sweet. In 2008, the chocolate variety returned but this time with a softer texture similar in comparison to Fruit-tella chews. This range has since been discontinued, but included the following flavours:
Fruit-tella also produces a product called Fruit-tella Crunchies; these are similar to MentosorGolia but with an original Fruit-tella centre.
In 2011, Fruit-tella launched a Skittles-equivalent product called 'UFOs' and also 'Pixels', which are tiny pieces of chewy candy-shaped pieces of Fruit-tella.
A new advert for 2009, concentrating on the flavours from nature theme, was on UK TV for the school summer holiday period. Another TV advert, based around the Natural flavour and colourings theme, aired in June/July 2011, and concentrated on the new soft jelly bag range.
In the 2011 film Anuvahood, Kay describes Fruitella as a "bad man sweet" and is annoyed that his local corner shop does not sell them[1]
