Native name | 株式会社不二家 |
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Company type | Public K.K. |
TYO: 2211 | |
Founded | June 30, 1938; 86 years ago (1938-06-30) |
Founder | Rinemon Fujii |
Headquarters | , |
Area served | Japan |
Key people |
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Owner | Yamazaki Baking Bandai Namco Holdings (1.93%) |
Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[2]
Fujiya is credited with introducing the Christmas cake to Japan.[3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4]
Fujiya's mascotisPeko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5]
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Baked goods/sandwich |
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Bento take-out |
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Casual dining |
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Chuka (Japanese Chinese) |
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Coffee shops/tea rooms |
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Dairy |
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Gyūdon/kare |
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Hamburgers |
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Pizza/tacos |
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Ramen |
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Sushi |
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Udon |
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Multi-brand company |
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International |
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National |
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