Fujiya Co. Ltd.
Native name
株式会社不二家
Company type
Founded
June 30, 1938; 86 years ago (1938-06-30)
Founder
Rinemon Fujii
Headquarters
Area served
Japan
Key people
Owner
Yamazaki Baking
Bandai Namco Holdings (1.93%)
Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[2]
Fujiya is credited with introducing the Christmas cake to Japan.[3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4]
Fujiya's mascotisPeko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5]
Baked goods/sandwich
Multi-brand company
International
National