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| Formerly | SD Gel Outdoor Retail Limited (19–26 June 2013)[1] |
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| Industry | Camping and leisure |
| Founded | 13 June 1975 (1975-06-13) |
| Headquarters | Martland Park, Wigan |
Area served | Worldwide |
| Products | Camping, walking, and mountaineering equipment |
Number of employees | 40 |
| Parent | Brands Holdings Limited[2][a] |
| Website | gelert |
Gelert Limited is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.
The company is named after the dog Gelert of Prince Llywelyn the Great, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970.[5] In 2003 it announced plans for a £4.5 million expansion to its Porthmadog base,[6] which opened in 2004. It has the exclusive licence to the QuickPitch tent[7] designed by Bournemouth University graduate Franziska Conrad.
In 2012 the company closed its Porthmadog headquarters, which it relocated to its Widnes site.[5] In June 2013 the company went into administration and was taken over by Sports Direct International PLC.[8]
The products it sells are:
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