Geotab was founded in 2000 by Neil Cawse, the CEO of the company.[2] Its primary customers are private and public sector fleets. Geotab sells its products to end users mainly through a global network of third-party resellers.[3] As of 2023, the company’s products have over 4 million subscriptions by customers in 160 countries.[4]
Geotab’s core product lines are the GO device and MyGeotab software as a service (SaaS) platform. The GO device connects to the OBD port of a motor vehicle and transmits diagnostics and location information (obtained via a built-in GPS receiver) over commercial cellular networks in real-time. This information can then be viewed or analyzed using the MyGeotab platform. The MyGeotab platform and GO device also support extensibility through a software development kit (SDK) and an on-device expansion port.
2010: Launched GO4 version 3 with more memory and accelerometer data, supported all protocols in one hardware, Geotab was officially named Garmin’s Fleet Management Partner,[7] Geotab developed a compact-sized GO device smaller than the GO4.
2011: The GO5 hardware plug-and-play device was launched.[8]
2012: Geotab developed GO6 and began production. Geotab patents the Curve Logging Algorithm (curve-based logic) for recording speed, position and other engine information. Sprint signs as partner.[9] Geotab launched their fleet management software, MyGeotab.
2013: Geotab launched its first NFC Driver ID Key Solution.,[10] Geotab launched their partnership with Navistar Inc. for Remote diagnostics.[11]
2014: Geotab announced GO7 new commercial telematics solution. Geotab announced their J1939 integration with the Mobileye 560 (Mobileye’s Advanced Driver Assistance System).[12]
2015: Geotab launched their Marketplace, which complements their pre-existing MyGeotab platform.[13] Geotab acquired Strategic Telecom Solutions.[14]
2016: Geotab launches MyGeotab mobile app.[15] Geotab defeated two IP trolls: Rothschild Location Technologies[16] and Orthosie.[17] GO RUGGED ruggedized telematics device designed for harsh conditions or external installation is launched.[18] BSM Technologies (acquired by Geotab in 2019) acquires scheduling and route optimization company Mobi Corp (formerly PointServe).[19]
2017: Electric logging solution Geotab Cloud ELD is registered with the Federal Motor Carrier Safety Administration (FMCSA).[20] The US Department of Homeland Security issued a blanket purchase agreement to Geotab.[21]
2018: Reached 1 million subscribers,[22] Geotab launched the GO8 device, data.geotab.com. Geotab acquired the time-of-use EV charging software FleetCarma.[23] Geotab acquired Intendia.[24]
2019: Geotab launched the GO9 device,[25] Geotab was awarded the world's largest telematics contract by General Services Administration (GSA),[26] Geotab locations expanded with new offices in China, Australia, Italy and France. BSM Technologies Inc and its routing analytics and optimization technology was acquired.[27]
2020: Geotab launched the Electric Vehicle Suitability Assessment to enable fleets to go electric and the EV Battery Degradation Tool.[28][29] Registers 2 million subscriptions.[30] Geotab launched a new Geotab Community website.[31] Geotab launched its Public Works Solution in North America.[32] Geotab achieved FedRAMP authorization for its cloud-based telematics platform.[31] Geotab achieved ISO 27001 certification for its Information Security Management System.[33] Geotab unveiled Geotab Keyless, one of the world’s first platform that integrates a secured digital key function with a comprehensive and data-driven fleet management product.[34] The U.S. Air Force awards Geotab sole-source contract for its 21,000 vehicles.[35]
2021: Geotab launches their advanced electricity demand management, Geotab released an upgraded GO9+ device,[28] Geotab surpassed 2,000 government customers.[36]
2022: Geotab surpassed 3 million global subscriptions.[37] The Fleet Electrification Knowledge Center is launched, a resource hub for learning about the fleet electrification process.[38]
2023: Geotab achieves 4 million subscriptions.[39] Geotab launches Data Connector integrated intelligence tool.[40] Geotab launches beta of Project G, a virtual assistant that enables customers to ask questions through a chat interface about their fleet on vehicle performance, idling times, fuel economy, vehicle usage, cost savings, and more.[41]
Geotab has been included in Deloitte’s Technology Fast 500 list in North America, eight times in the last 10 years (2010-2014, 2017, 2018, 2019).[42][43][44][45][46][47][48][49] Geotab has been included in Deloitte’s Technology Fast 50 in Canada four times (2010, 2012, 2013, 2014). In 2020, Geotab was named one of Canada's Enterprise Fast 15 in Deloitte's Technology Fast 50™ awards.[50]
In 2018 and 2020, Geotab ranked on Canada's Fastest-Growing Companies Growth 500.[51][52] Geotab was also recognized as one of Canada's Best Managed Companies for 2018, 2019, 2020 and 2021.[53][54][55][56] In 2017, 2018, 2019 and 2020, Geotab became a certified Great Place to Work in Canada,[57] as well as a Great Place to Work in the USA in 2018, 2019 and 2020.[58]
In 2018 and 2020, Geotab ranked on Canada’s Fastest-Growing Companies list Growth 500.[59]
Geotab was ranked the number one Commercial Telematics vendor in the world in 2019 and 2020 by ABI Research.[60][61]
In 2020, Geotab placed no. 210 on Globe and Mail's Canada's Top Growing Companies list.[62]
In 2022, ABI Research recognized Geotab as the top commercial telematics vendor for the third time, for its innovation and implementation.[63] Geotab was included on the 2022 Report on Business Canada’s Top Growing Companies ranking for the fourth year in a row.[64]
