The show was the tenth most popular drama of 2006, with a peak rating of 28.3%. It also became a hit across Asia, contributing to the Korean Wave. Due to its success, a spin-off series, Prince Hours, was broadcast in 2007.[2]
The show is set in an alternate, 21st-century Korea which has retained its monarchy and imperial family since 1945. The series focuses on the lives of Crown Prince Lee Shin of Korea, and his new bride, Chae-kyeong.
The series starts off with the news that Shin's father, Emperor Lee Hyeon of Korea, is seriously ill. There is a grim outlook on the Emperor's health, driving the imperial family to find Shin a suitable consort that will allow him to ascend to the throne if the situation requires. Despite being in love with the ambitious and talented ballerina Hyo-rin (whom he initially proposed to and was rejected), Prince Shin eventually marries a commoner to whom he was betrothed by his grandfather, the late Emperor Seongjo, in an agreement with the girl's grandfather. His new wife is the headstrong yet lovable Chae-kyeong, and despite initially feeling nothing for each other, love eventually blossoms between the couple.
Matters are further complicated with the return of Lee Yul and his mother, Lady Hwa-young, who was once Crown Princess before the death of her husband, the late Crown Prince Lee Soo, and older brother of the reigning Emperor. Yul and his mother were driven out of the palace some time after the death of his father, and it is revealed that this was because the Emperor discovered an affair between Lady Hwa-young and the current Emperor, who is his father's younger brother. Lady Hwa-young has returned to restore her son's place in the line of succession to the throne, which she believes remains rightfully his. A series of events befalls the palace with the schemes Yul's mother carries out, and these are further intensified by the various scandals involving the imperial family. Shin maintains an extramarital affair with his old flame, Hyo-rin, while Yul himself developing feelings for Chae-kyeong. Things get out of hand and the imperial family takes matters into their own hands.[3]
A normal high school girl, who has an interest in drawing and art. Though seemingly immature, she is kind-hearted and honest. She is betrothed to Crown Prince Lee Shin, who attends the same high school as her, by the late Emperor Seongjo of Korea, who was best friends with her grandfather. Though she was initially annoyed by her seemingly unemotional new husband, Chae-kyeong gradually falls in love with him, not knowing that he harbours similar feelings. She sees Lee Yul as a close friend. At the end of the series, is revealed that Chae-kyeong is pregnant with Lee Shin's heir.[3]
A smug, indifferent and insensitive man, who is actually lonely on the inside. After getting rejected by his girlfriend Min Hyo-rin, he decides to proceed with his arranged marriage to Shin Chae-kyeong. Though he was initially annoyed by her naivete and enthusiasm, he gradually begins to open his heart to her. He owns a teddy bear called Alfred, the only 'companion' that allows him to let his guard down, and which serves as a focal point throughout the series. He quickly becomes rivals with Prince Lee Yul, who not only fights for the throne but also Chae-kyung's affection.[3]
The son of Crown Prince Soo. After his father's death, he was exiled to the United Kingdom with his mother, Lady Hwa-young. After returning to Korea, he fell in love with Shin Chae-kyeong, whom was initially betrothed to him. A kind-hearted and gentle person, Yul was not interested in fighting for the throne. He is best friends with Prince William.
A talented and gifted ballet dancer. She is Shin's girlfriend, but rejected his proposal as she did not wish to give up on her dreams of becoming a star ballerina. When she sees Chae-kyeong and Shin's wedding and how much Chae-kyeong is loved by the people (similar to the rapport of Diana, Princess of Wales), she regrets her hasty decision, and does everything to win Shin back, including engineering a "chance" meeting in Thailand. She ends up hurting herself, driving her to attempted suicide by overdosing on pills. She later recognises that Shin does truly love Chae-kyeong, and ultimately concedes and instead decides to concentrate on her career as a ballerina.[3]
A spin-off series, Goong SorPrince Hours, revolves around a young worker at a Chinese restaurant who suddenly discovers that he is a member of the imperial family and subsequently enters the palace. Hwang mentioned that he would be looking for Shin Chae-kyeong's male counterpart, of sorts. This spinoff has no relation to the first season, and had a new cast and plot.
In October 2006, Korean pop star Se7en was chosen to play the leading role in the spinoff. He will play the character of "Yi Hoo". The rest of the main cast are Huh E-jae (who plays the female protagonist Yang Soon-ae), Kang Doo (who plays Yi Joon), and Park Shin-hye (who plays Shin Sae-ryung). Many of the supporting cast, who played minor characters, reprised their roles. Filming started in November 2006.
The name for the spin-off changed from Goong 2toPrince Hours – (궁S) due to copyright infringement problems. Filming continued despite Group 8 facing lawsuits due to the unlawful use of Goong in the title.[8] However, MBC has looked into this issue with Eight Peaks and have stated that the channel station and original production company both own the rights of the name.[9]Goong S will still be used for this season, with the subtitle of "Prince Who". Goong S was broadcast from January 10 to March 15, 2007, to moderate success.
This drama was later adapted into a musical titled Goong: The Musical (Hangul: 뮤지컬 궁). Producer Song Byung-joon, CEO of production company Group Eight, collaborated with the drama's screenwriter In Eun-ah for the stage rendition, and also brought in theater director Kim Jae-sung.[10] The creative team constructed flamboyant stage sets, which were visualized through digital devices to show off the dramatic effects and fantasies on stage. A variety of music genres from traditional court music, classics, hip-hop and jazz was used, along with varying dance styles such as ballet, court dances and b-boy.[11][12]
Princess Hours teddy bears display at the Teddy Bear Museum in N Seoul Tower
In 2017, Princess Hours Thailand (Thai title: รักวุ่นๆ เจ้าหญิงจอมจุ้น) is broadcast on True4U. The starring is Ungsumalynn Sirapatsakmetha as Khaning and Sattaphong Phiangphor as Crown Prince Inn.[24]
On March 5, 2021, Group 8 has been announced that the drama will have its second Korean adaptation.[25]
