| Formerly | Steinhoff Asia Pacific Group |
|---|---|
| Company type | Subsidiary |
| Industry | Retail |
| Parent | Steinhoff International |
| Divisions |
|
| Website | greenlitbrands |
Greenlit Brands, formerly Steinhoff Asia Pacific Group, is the Australian subsidiary of Steinhoff International. It owns the furniture retailers Fantastic Furniture and Freedom Furniture .
Steinhoff International acquired South African company Pepkor in November 2014.[1]
In October 2016, Steinhoff Asia Pacific announced it would acquire Fantastic Holdings for A$361 million. Fantastic Holdings included the chains Fantastic Furniture, Plush, Le Cornu and Original Mattress Factory.[2]
In September 2018, Steinhoff Asia Pacific rebranded as Greenlit Brands to distance itself from the controversy surrounding its parent company.[3]
In November 2019, Greenlit announced it would sell its entire general merchandising division to private equity firm Allegro Funds. The deal included Best & Less, Harris Scarfe and Postie.[4][5]
In October 2021, Greenlit sold its Plush sofa business to Nick Scali Furniture for $110 million.[6] In June 2022, Greenlit sold its Original Mattress Factory retail business.[7]
In April 2023, LK Group's Queens Lane Capital investment arm purchased Snooze from Greenlit Brands, along with its FutureSleep bedding manufacture and G&G furniture import and wholesale subsidiaries.[8][9]
