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A Greenwich outlet in Marikina
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| Product type | Pizza, pasta & Italian food chain |
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| Owner | Fresh N' Famous Foods (Jollibee Foods Corporation) |
| Country | Philippines |
| Introduced | 1971; 53 years ago (1971) |
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| Previous owners | Greenwich Pizza Corporation |
| Website | www |
Greenwich Pizza (/ˈɡrinɪtʃ/ GREEN-itch), also known as Greenwich, is a pizza and pasta chain in the Philippines. It was founded in 1971 by Cresida Tueres.
Greenwich Pizza started in 1971 as a small store at Greenhills Shopping CenterinSan Juan, Rizal (now part of Metro Manila). The name "Greenwich" is in tribute to its founder Cressida Tueres's first customers, which were students from the private school La Salle Green Hills that has green as its school color.[1] In 1994, Jollibee Foods Corporation acquired 80% of Greenwich shares.[2] Then, in 2006, Jollibee bought out the remaining shares of its partners in Greenwich for ₱384 million, giving rise to a new company known as the Greenwich Pizza Corporation.[3] The franchise experienced rapid expansion from the original 50 stores in 1994 to over 240 stores with an annual revenue of over ₱4 billion in 2005. Expanding further through 2011, the corporation had opened over 330 stores.[4]
Greenwich Pizza later became a brand managed by Fresh N' Famous Foods, a subsidiary of Jollibee Foods Corporation.[5]
Fresh N' Famous Foods Inc, a subsidiary of Jollibee Foods Corporation (JFC) operates and franchises quick-service restaurants under the trade names "Chowking" and "Greenwich"; Red Ribbon Bakeshop, Inc.
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