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Contents

   



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1 History  





2 References  














Groupe Valentine Inc.






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From Wikipedia, the free encyclopedia
 


Groupe Valentine Inc.
Company typeWholly owned subsidiary
IndustryRestaurants
Founded1979; 45 years ago (1979)inSaint-Hyacinthe, Quebec, Canada
FounderJean-Pierre Robin
Headquarters

Number of locations

95

Area served

Quebec

Key people

Jean-Pierre Robin, President
ProductsFast food
Revenue$29 million[1]
ParentMTY Food Group
(2010–present)
Websitevalentine.ca

Valentine is a Canadian chain of over 100 privately owned restaurant franchises operating in the province of Quebec, Canada. In September 2010 it became a subsidiary of MTY Food Group which purchased the brand rights for $9.3 million.[2]

History

[edit]

The first restaurant opened in 1979 in Saint-Hyacinthe, Quebec. A few years later, its founder, Jean-Pierre Robin, opened a second restaurant in Saint-Hyacinthe in order to meet the demand for its "famous hot-dogs". The chain's success increased and reached a turning point: the brothers opted for franchising as the company's mode of functioning for its future restaurants. As time passed, more franchises were sold and restaurants open throughout Quebec.[3] During the 1990s, the chain underwent a major renewal plan in which the restaurants' design changed along with the company's colours.

The company's fare is typical Canadian fast food, such as burgers, fries, sandwiches and poutine.[4][5] The company employs humour in its advertising.[6] It offers an app that records footsteps. After 10,000 steps, the user is eligible for a poutine.[7]

References

[edit]
  1. ^ "MTY to Acquire 95-Unit Groupe Valentine". 2010-08-17.
  • ^ MTY Food Group tightens grip on Quebec with Groupe Valentine purchase August 16, 2010[permanent dead link]
  • ^ "Notre histoire | Valentine.ca |". Archived from the original on 2012-10-27. Retrieved 2017-11-15.
  • ^ Van Praet, Nicolas (August 17, 2010). "MTY adds to Quebec fast-food holdings". National Post. Retrieved November 16, 2017.
  • ^ "Menu | Hot dogs". Valentine.ca. Retrieved 2017-11-15.
  • ^ "Sausages "raised freely" at Valentine's" (in French). Infopresse. March 30, 2017. Retrieved 6 November 2017.
  • ^ HALLÉ, Shanny (March 10, 2017). "Walk 10,000 steps for a poutine!" (in French). Le Journal de Québec. Retrieved 6 November 2017.

  • Retrieved from "https://en.wikipedia.org/w/index.php?title=Groupe_Valentine_Inc.&oldid=1219807751"

    Categories: 
    Fast-food chains of Canada
    Restaurants established in 1979
    1979 establishments in Quebec
    Companies based in Saint-Hyacinthe
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    All articles with dead external links
    Articles with dead external links from January 2020
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    Commons category link is on Wikidata
     



    This page was last edited on 19 April 2024, at 23:28 (UTC).

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