Google alias Gulu Gulu does every odd job for survival. He is approached for help by a group of youngsters who want to rescue one of their friends from a kidnap. But that kidnap had happened due to mistaken identity.
The shooting of the film was wrapped up in April 2022.[5] The film features Santhanam in a more serious and mature role, the first in his career, with the humor elements handled by his costars.
The film had its theatrical release on 29 July 2022.[3][4] The Tamil Nadu distribution rights of the film was bought by Red Giant Movies.[1] The film satellite and digital has acquired by Sun TV and Sun NXT.[7] The Television premier was took place on October 2' 2022 on Sunday for Gandhi Jayanthi @3:00pm.
Lokesh Balachandran of The Times of India gave the film 2.5 out of 5 stars and wrote "The one-liners of Lollu Sabha Maaran and performance of Mariyam George, who plays one of the kidnappers keeps the audience engaged then and there. Gulu Gulu has all elements to become a good film but Rathnakumar misses out on something similar to the search engines on internet."[9] Srinivasa Ramanujam of The Hindu wrote "Director Rathna Kumar, who made Meyadha Maan and Aadai earlier and has contributed to Lokesh Kanagaraj's projects as well, has taken a new path with Gulu Gulu. While that is appreciable, the result isn't exactly the laugh riot that it ought to have been, thanks to the writing being all over the place. They named their lead character Google, but did not search enough for a coherent screenplay."[10] Ranjani Krishnakumar of News9Live gave the film 5 out of 5 stars and stated "Gulu Gulu never weighs you down with its melancholy but never lets you relax in its humour either. Rathna Kumar packs the film with existential dread, the underlying horror of it never once losing its depth in the cloak of dark comedy it wears. In that sense, it's an almost tough film to watch, it's certainly not intended as a regular film — a relief from real life. It is a complex, imperfect, sometimes restless ode to its cruelty of it."[11]
However, OTTplay critic gave 2.5 stars out of 5 and noted that "A black comedy let down by inconsistent writing.".[12] Sudhir Srinivasan of Cinema Express stated that『 The problem with Gulu Gulu isn’t one of ideology』and gave 2 stars out of stars.[13]
