J u m p t o c o n t e n t
M a i n m e n u
M a i n m e n u
N a v i g a t i o n
● M a i n p a g e ● C o n t e n t s ● C u r r e n t e v e n t s ● R a n d o m a r t i c l e ● A b o u t W i k i p e d i a ● C o n t a c t u s ● D o n a t e
C o n t r i b u t e
● H e l p ● L e a r n t o e d i t ● C o m m u n i t y p o r t a l ● R e c e n t c h a n g e s ● U p l o a d f i l e
S e a r c h
Search
A p p e a r a n c e
● C r e a t e a c c o u n t ● L o g i n
P e r s o n a l t o o l s
● C r e a t e a c c o u n t ● L o g i n
P a g e s f o r l o g g e d o u t e d i t o r s l e a r n m o r e ● C o n t r i b u t i o n s ● T a l k
( T o p )
1 H i s t o r y
T o g g l e H i s t o r y s u b s e c t i o n
1 . 1 I n t r o d u c t i o n t o t h e B r a z i l i a n m a r k e t
1 . 2 P u r c h a s e o f F e m s a
1 . 3 A c q u i s i t i o n o f B r a s i l K i r i n
1 . 4 E x p a n s i o n
2 P r o d u c t s
3 C o n t r o v e r s i e s
4 S e e a l s o
5 R e f e r e n c e s
6 E x t e r n a l l i n k s
T o g g l e t h e t a b l e o f c o n t e n t s
H e i n e k e n B r a s i l
1 l a n g u a g e
● P o r t u g u ê s
E d i t l i n k s
● A r t i c l e ● T a l k
E n g l i s h
● R e a d ● E d i t ● V i e w h i s t o r y
T o o l s
T o o l s
A c t i o n s
● R e a d ● E d i t ● V i e w h i s t o r y
G e n e r a l
● W h a t l i n k s h e r e ● R e l a t e d c h a n g e s ● U p l o a d f i l e ● S p e c i a l p a g e s ● P e r m a n e n t l i n k ● P a g e i n f o r m a t i o n ● C i t e t h i s p a g e ● G e t s h o r t e n e d U R L ● D o w n l o a d Q R c o d e ● W i k i d a t a i t e m
P r i n t / e x p o r t
● D o w n l o a d a s P D F ● P r i n t a b l e v e r s i o n
A p p e a r a n c e
F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Heineken Brasil Company type Privately held company Industry Beer Genre Subsidiary Predecessor Brasil Kirin Founded May 28, 2010; 14 years ago (2010-05-28 ) in São Paulo , Brazil Headquarters
,
Area served
Brazil
Key people
Mauricio Giamellaro (CEO)[1] Products Beer , soft drink , juice , mineral water , energy drink Revenue (R$ 3,706,000,000) Total assets (€ 1,025,000,000) Owner Heineken N.V. Website www
Heineken Brasil is the Brazilian subsidiary of Dutch brewer Heineken . The company produces beer and soft drink under the brand names Kaiser , Brasil Kirin , Glacial, Cintra, Baden Baden , Devassa , Eisenbahn , and Amstel .[2]
Founded in 2010, the company expanded its operations in 2017 with the acquisition of Brazilian subsidiary of Kirin.[2] [3] [4]
History [ edit ]
Introduction to the Brazilian market [ edit ]
Heineken arrived in Brazil in 1990, through a partnership with Kaiser, when the Brazilian brewery signed a production and distribution licensing agreement with the supervision of Heineken of Amsterdam .[5] [6]
Purchase of Femsa [ edit ]
In 2010, Heineken acquired Femsa , maker of the Kaiser brand, which enabled it to extend its presence in the Brazilian market, with the utilization of the Coca-Cola system in the country.[7] € 3.8 billion (approximately US$ 5.5 billion). If debts and pensions are taken into account, the value of the operation reached €5.3 billion (approximately US$7.6 billion).[6] [8]
Acquisition of Brasil Kirin [ edit ]
In February 2017, Heineken announced an agreement with Kirin Company to purchase its Brazilian subsidiary, Brasil Kirin.[2] [9]
In May 2017, the Administrative Council for Economic Defense (CADE) approved the sale of Brasil Kirin to Heineken, and with this, the latter became the second largest Brazilian brewer.[10]
Expansion [ edit ]
In 2020, Heineken Brazil invested R$865 million (approximately US$160 million) in the expansion of the Ponta Grossa plant. After backing up from building a new industrial unit in Minas Gerais , the group announced in late 2021 the expansion of the production capacity of the Ponta Grossa plant.[11] [12]
Products [ edit ]
Heineken Brazil has in its product line:[13]
Beers: Schin, Malta (Pilsen, Malzbier, Munich and Zero Alcohol), Glacial, Cintra, Baden Baden , Devassa and Eisenbahn .
Soft Drinks: Schin (citrus, grape, lemon, orange, guaraná Itubaína , Maçã, Tônica , and Fibz Kirin (soda with added fiber) cola .
No sugar soft drinks: Guaraná Zero and Cola Zero.
Fruit Juice: Skinka and Fruthos.
Water: Schincariol mineral water (sparkling and non-carbonated).
Energy drinks: Ecco! "K" energy drink .
Controversies [ edit ]
In 2021, Heineken Brazil gave up on building a plant in Pedro Leopoldo , in the Metropolitan Region of Belo Horizonte , Minas Gerais .[14] [15] Chico Mendes Institute for Biodiversity Conservation (ICMBio).[16] cave , which is part of the archaeological site of the Carste de Lagoa Santa Environmental Protection Area , a region where the skull of Luzia Woman was found, one of the oldest fossils in the Americas . This area also comprises a groundwater that if used could generate impacts on the complexes of caves and grottoes , which, according to the institute, would face the risk of being buried.[11] [12]
See also [ edit ]
References [ edit ]
^ a b c "Heineken compra Kirin e se torna segunda maior cervejaria do Brasil" . Época Negócios .
^ "Em Itu, Grupo HEINEKEN inaugura novo escritório" . Sabor à Vida . Retrieved 15 February 2021 .
^ "Minas deverá ganhar fábrica da Heineken" . Diário do Comércio . Retrieved 15 February 2021 .
^ Caseratto (6 June 2017). "Fique por dentro do mundo Heineken" . Retrieved 15 February 2020 .
^ a b "Cervejaria Heineken" . Origem das Marcas . Retrieved 15 February 2020 .
^ "Pedala, Heineken" . Isto é Dinheiro . Retrieved 15 February 2020 .
^ "Heineken compra dona da Kaiser e Bavária" . O tempo . 11 January 2010. Retrieved 15 February 2020 .
^ Bouças, Cibelle (13 February 2017). "Heineken compra dona da Schincariol por 664 milhões de euros" . Valor Econômico . Retrieved 13 February 2017 .
^ "Cade aprova negócio, e Heineken se torna a 2ª maior cervejaria no Brasil" . Folha de S.Paulo .
^ a b Rogala, Fernando (21 December 2021). "Heineken conclui aporte e se prepara para nova expansão" . A Rede . Retrieved 22 December 2021 .
^ a b Madureira, Daniele (13 December 2021). "Heineken desiste de fábrica próxima a sítio arqueológico em Minas" . Folha de S.Paulo . Retrieved 22 December 2021 .
^ "Produtos" . SCHINCARIOL . Archived from the original on 27 January 2010. Retrieved 1 June 2010 .
^ Reis, Maria Luiza. "Heineken desiste de erguer fábrica perto de sítio arqueológico em MG" . R7 . Retrieved 22 December 2021 .
^ Bouças, Cibelle; Brandão, Raquel (13 December 2021). "Heineken desiste de fábrica em local próximo de onde foi achado o esqueleto mais antigo das Américas" . Valor Econômico . Retrieved 22 December 2021 .
^ Camargos, Daniel (21 September 2021). "Por ameaçar sítio arqueológico, fábrica da Heineken em MG é embargada após multa de R$ 83 mil" . Repórter Brasil . Retrieved 22 December 2021 .
External links [ edit ]
t
e
Subsidiaries
Brands
Facilities
People
Related
Companies
Drink
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Heineken_Brasil&oldid=1232953268 " C a t e g o r i e s : ● H e i n e k e n s u b s i d i a r i e s ● B r e w e r i e s i n B r a z i l ● B r a z i l i a n s u b s i d i a r i e s o f f o r e i g n c o m p a n i e s ● B r a z i l i a n c o m p a n i e s e s t a b l i s h e d i n 2 0 1 0 H i d d e n c a t e g o r i e s : ● A r t i c l e s w i t h s h o r t d e s c r i p t i o n ● S h o r t d e s c r i p t i o n m a t c h e s W i k i d a t a
● T h i s p a g e w a s l a s t e d i t e d o n 6 J u l y 2 0 2 4 , a t 1 4 : 2 3 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
Companies
Drink
