Hesburger (colloquially known in Finland as Hese and in Estonia as Hess) is a fast food chain based in Turku, Finland.[2][3] Today, it is the largest hamburger restaurantchain in Finland,[2] Estonia, Latvia and Lithuania with a market share larger than that of U.S.-based rival McDonald's. It further operates in Ukraine, Germany and Bulgaria. Hesburger primarily purveys fast foods such as hamburgers, fries, salads and desserts. The company name is derived from the nickname of the founder, Heikki "Hese" Salmela.[4] The company also operates Hesecafes, which sell pastries and specialty coffees, as well as hot dog outlets.[2] Some restaurants provide car wash services.[5]
History
Heikki Salmela, the founder of Hesburger.
The chain's history reaches back to 1966,[5] when 20-year old Heikki Salmela [fi] opened a street foodkiosk called Kievarin grilliinNaantali. He later opened the first Hesburger in the Hansakortteli shopping centre in 1980 on Kristiinankatu in Turku, which became the first element of the first fast food restaurant chain in Finland. In the 1980s the chain grew fast. Salmela sold the chain and several hotels in 1988 for almost 200 million Finnish markka. Three years later, during the early 1990s recession, he bought it back for 25 million markka.
Salmela has said in an interview that in the beginning, the name of the street his kiosk was located at sufficed for a name for the kiosk. After Salmela had founded his restaurant chain company, it needed a proper name. The name "Hesburger" was suggested, but Salmela thought the name didn't have "an American feel" to it. So he asked an advertisement bureau to come up with a name for his company. The advertisement bureau thought about suitable names for a couple of weeks, and in the end presented Salmela with the name they came up with, along with a bill of 100 thousand markka: "Hesburger".[4]
With only 12 outlets in 1992, Hesburger expanded to over 200 restaurants in 60 cities and towns across Finland over the following decade, absorbing rival chain Carrols in 2002. The purchase of Carrols gave Hesburger some previously nonexistent leverage on the fast food market of Helsinki. Hesburger has kept rival chain McDonald's out of Turku efficiently: in 2014, there were 21 Hesburgers but only two McDonald's locations in the city. Hesburger has also expanded to international markets, opening outlets in the Baltic states and in Hamburg, Germany,[6] as well as a single location in Alanya, Turkey (opened in 2014,[7] closed unknown date). There was a Hesburger in Damascus, Syria for a short period between 2004 and 2006, but it was closed as unprofitable.[8] Further expansion into the Middle East has been discussed by the company.[9]
Russia
The first attempts to enter the Russian market were made at the end of the 80's. In the summer of 1988 through the joint Soviet-Finnish enterprise in St. Petersburg (and later in Vyborg and Petrozavodsk) street tents opened under the Liha Polar brand made in the Hesburger color scheme. In the menu was hamburgers, cheeseburgers, fries and other dishes are typical for Hesburger.[10][11][12][13] In the late 1990s/early 2000s restaurants ceased to exist for unknown reasons.[10][14][15]
The first Russian Hesburger opened in January 2010 in Moscow, and a year later in St. Petersburg.[16][17][18] The network worked on the rights of master franchise LLC Rusburger, owned by the meat-industrial company Ostankino.[19] By the end of 2012, Hesburger still opened 13 restaurants, as well as with the help of partners launched restaurants in Ufa, Krasnoyarsk and in the far East.[20]
In December 2013, Hesburger changed owners and became a group of companies called "Megagrupp".[21][22]
On March 29, 2022, Hesburger announced a slow departure from the Russian and Belarusian markets.[23][16][24][25] 40 restaurants are available in Russia.[26]
In May, a local brand called SuperBurger was registered and the new restaurant logo resembles the traditional Hesburger logo. In the future, it will replace Hesburger.[27][28][29]
As of 19 April 2023, some Hesburger restaurants continue to operate.[30][31]
Hesburger employs over 8,000 people, of whom 5,400 are based in Finland.[32]
Hesburger has been actively expanding its operations in Lithuania, announcing investments of 3,5 million euros in 2016,[33] around 4 million in 2017[34] and 4 million in 2018.[35]
Finland
Lithuania
Latvia
Estonia
Bulgaria
Ukraine
Germany
Poland
Media related to Hesburger at Wikimedia Commons
