Honda Australia Pty Ltd, commonly known as Honda Australia, is an Australian wholly owned subsidiary of Honda Motor
The Honda brand arrived in Australia in the mid 1950s, when independent firms imported Honda motorcycles. By the 1960s, motorcycles were joined by Honda vehicles, notably the tiny Honda S600 sports car and Honda N360 and later the Accord and Civic.
In the late 1960s, Honda decided on a national approach to motor vehicle sales. On 4 February 1969, Japanese Manager Hidehiko Shiomi set up Honda Australia. It was the first Honda subsidiary in the world set up primarily to sell cars. By 1987, all of the private distributors of Honda motorcycles and power equipment had relinquished distribution rights and Honda Australia became sole importer of all Honda products.
In 1991, motorcycles and power equipment were relocated to Campbellfield to become Honda MPE, while Honda Motor Vehicles remained at Tullamarine.
Launching within Australia in 1969, Honda has been a mainstay within Top 10 selling brands. In the 1990s, Honda established itself as quickly growing brand, and, within the 2000s, Honda Australia excelled itself, reaching 50,000 units between 2006 and 2008, and again in 2018, gaining it a higher position on the top selling brands charts.[2][3] Throughout its establishment, Civic, and later CR-V and Accord Euro, nameplates have been very popular with Australian buyers, with each selling over 400,000, 125,000 and 60,000 vehicles (respectively) throughout their tenancy.[4][5]
