Jump to content
 







Main menu
    


Navigation  


●Main page
 ●Contents
 ●Current events
 ●Random article
 ●About Wikipedia
 ●Contact us
 ●Donate
  



Contribute  


●Help
 ●Learn to edit
 ●Community portal
 ●Recent changes
 ●Upload file
  







Search  

































●Create account

●Log in
 









●Create account
 ● Log in
  



Pages for logged out editors learn more  


●Contributions
 ●Talk
  


















Contents

   



(Top)
  


1 Products and services  




2 Ireland  




3 Advertising campaigns  




4 Financials and statistics  




5 References  




6 External links  













iD Mobile







Add links
  








●Article
 ●Talk
  
















●Read
 ●Edit
 ●View history
  







Tools
    


Actions  


●Read
 ●Edit
 ●View history
  



General  


●What links here
 ●Related changes
 ●Upload file
 ●Special pages
 ●Permanent link
 ●Page information
 ●Cite this page
 ●Get shortened URL
 ●Download QR code
 ●Wikidata item
  



Print/export  


●Download as PDF
 ●Printable version
  















Appearance
    

 





From Wikipedia, the free encyclopedia
  

iD Mobile
Company typeSubsidiary
Founded12 May 2015; 9 years ago (2015-05-12)
Headquarters
London

Areas served

  • Ireland (until 2018)
  • United Kingdom
    • ProductsMobile telecommunications services
    ParentCurrys plc
    Websitewww.idmobile.co.uk Edit this at Wikidata

    iD Mobile is a British mobile virtual network operator (MVNO) operating as iD Mobile Limited, using the Three network. The company is a wholly owned subsidiary of Currys plc, and its services were launched on 12 May 2015.[1] Until April 2018, service was also provided in Ireland, again using the Three network.

    Products and services[edit]

    iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the 3G, 4Gor5G signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a CurrysorCarphone Warehouse store.

    Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).[2]

    Ireland[edit]

    In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in Ireland.[3] Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.[4]

    Advertising campaigns[edit]

    iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.

    Previous advertising has included the Fletcher Street Urban Riding Club from North Philadelphia, British comedian Asim Chaudhry, and a year-long partnership with the Kiss Breakfast Radio show.[5]

    In 2022, they sponsored Friends on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored ITV's broadcasts of Family Guy, with a series of sketches involving families texting and video calling each other to make jokes.

    Financials and statistics[edit]

    iD Mobile is part of Currys plc.[6] In 2023, iD Mobile announced they had reached 1.5 million subscriptions.[7]

    For the year ending 30 April 2022, iD reported turnover of £100 million and profit before tax of £23.9 million.[citation needed]

    References[edit]

    1. ^ Knapman, Helen (15 May 2015). "Carphone Warehouse launches mobile network. But is iD any good?". MoneySavingExpert.com. Retrieved 29 July 2022.
  • ^ Hughes, Alex (7 July 2021). "iD Mobile: what is it and how good are its SIMO and phone deals?". TechRadar. Retrieved 29 July 2022.
  • ^ "iD Mobile Set to Leave Irish Market – Who'll Replace Them?". goosed.ie. 28 June 2017. Retrieved 29 July 2022.
  • ^ "iD Mobile Liquidation: What It Means for Irish Customers". goosed.ie. 6 March 2018. Archived from the original on 26 August 2018.
  • ^ Lipscombe, Paul (16 May 2019). "Exclusive: iD Mobile hits one million postpaid customer milestone". Mobile News. Retrieved 29 July 2022.
  • ^ "iD Mobile Limited: Annual Report and Financial Statements" (pdf). Companies House. May 2020. Retrieved 29 July 2022.
  • ^ Staff Reporter (23 November 2023). "Currys MVNO iD Mobile hits the 1.5 million users milestone". Mobile News. Retrieved 11 December 2023.

    • External links[edit]


    Retrieved from "https://en.wikipedia.org/w/index.php?title=ID_Mobile&oldid=1197477298"
    Categories: 
    ●2015 establishments in England
     ●Companies based in the London Borough of Ealing
     ●Currys plc
     ●Mobile phone companies of the United Kingdom
     ●Mobile virtual network operators
     ●Telecommunications companies established in 2015
     Hidden categories: 
    ●Articles with short description
     ●Short description is different from Wikidata
     ●Use British English from October 2019
     ●Use dmy dates from October 2019
     ●All articles with unsourced statements
     ●Articles with unsourced statements from November 2022
      


    ●This page was last edited on 20 January 2024, at 17:49 (UTC).
    ●Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.


    ●Privacy policy
    ●About Wikipedia
    ●Disclaimers
    ●Contact Wikipedia
    ●Code of Conduct
    ●Developers
    ●Statistics
    ●Cookie statement
    ●Mobile view


    Wikimedia Foundation
    Powered by MediaWiki